The European

Your new monthly appointment “The European”

“The European” is our new newsletter published by lefac.com with an European dimension. It will allow you to follow every month all the breaking news of communication and media in France, Italy, Benelux and Germany, all in english!

 We meet you every last Monday of the month.

andzup newsletters

The monthly breaking news of communication in Europe

france
la-belgique
netherlands
germany
italie (1)
Espagne

Free hands

Each month you can find in our newsletter “The European” a section dedicated to the Free Hands of the month.

A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …

Free Hand of february 2024

SEEDTAG | As Safari, Firefox, and now Chrome phase out third-party cookies, a significant portion of the internet goes cookieless. Despite this, many brands still rely on these diminishing targeting options.

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Free Hand of December 2023

REPLY | If you are a Product Manager or involved in e-commerce, then creating engaging, content-rich, comprehensive, and consistent product experiences across different touch-points is undoubtedly one of your goals.

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Free Hand of October 2023

Fabien JOSIERE – Country manager France – Factor Eleven | “The retail industry is facing a major turning point in its catalog and promotional communication.Used to distribute print catalogs and leaflets for decades, paper inflation and OuiPub experimentation oblige retailers to look for different marketing solutions. ”

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Free Hand of June 2023

We strongly believe that the shift towards people-centric brands reflects consumers’ evolving expectations. By considering people, brands tap into authenticity, purpose, empathy, and community-building, leading to increased loyalty and positive brand reputation.

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Free Hand of May 2023

We firmly believe in the synergistic relationship between the corporate and cultural worlds. France, rich in historical heritage and cultural gems, harbors both renowned and hidden treasures, waiting to be (re)discovered.

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favorite creatives

Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video  that touched us the most.

Favorite creative of June 2023

The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested

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Favorite creative of May 2023

When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.

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COCA COLA x BLITZWORKS

Favorite creative of March 2023

When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.

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Favorite creative of February 2023

At the 2023 Grammys, Droga5 launched the new campaign for Levi’s, celebrating 150 years of the 501 jean. The campaign is both a celebration of this momentous milestone and an opportunity for Levi’s to connect with Gen-Z by proving the brand’s status as a true style icon.

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