Free Hand of September 2024
In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.
Your new monthly appointment “The European”
“The European” is our new newsletter published by lefac.com with an European dimension. It will allow you to follow every month all the breaking news of communication and media in France, Italy, Benelux and Germany, all in english!
We meet you every last Monday of the month.
Each month you can find in our newsletter “The European” a section dedicated to the Free Hands of the month.
A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …
In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.
Inflead | Influencer Marketing Trends 2024: the report for a data-driven approach to the industry
TradOnline – Multilingualism: From all-human to all-AI, which way to turn?
87SECONDS – Developing the emotional potential of brands : Communication’s new Eldorado
SEEDTAG | As Safari, Firefox, and now Chrome phase out third-party cookies, a significant portion of the internet goes cookieless. Despite this, many brands still rely on these diminishing targeting options.
COMEXPOSIUM | E-commerce is constantly evolving, adapting its form and practices to meet the changing needs of the world.
REPLY | If you are a Product Manager or involved in e-commerce, then creating engaging, content-rich, comprehensive, and consistent product experiences across different touch-points is undoubtedly one of your goals.
Fabien JOSIERE – Country manager France – Factor Eleven | “The retail industry is facing a major turning point in its catalog and promotional communication.Used to distribute print catalogs and leaflets for decades, paper inflation and OuiPub experimentation oblige retailers to look for different marketing solutions. ”
Laurent ALLIAS – Founder – JOSIANE | Josiane, a french advertising agency model that’s being exported.
DEFI Group | Clara MATHEY – Head of Marketing & Communications France | Outdoor Advertising in the Hyper-Digital Era
We strongly believe that the shift towards people-centric brands reflects consumers’ evolving expectations. By considering people, brands tap into authenticity, purpose, empathy, and community-building, leading to increased loyalty and positive brand reputation.
We firmly believe in the synergistic relationship between the corporate and cultural worlds. France, rich in historical heritage and cultural gems, harbors both renowned and hidden treasures, waiting to be (re)discovered.
andzup helps us to monitor our propspects list and adapt their contact details (…), increase them and target a different kind of guests for our events.
Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video that touched us the most.
Zalando’s Autumn/Winter 2024 campaign, directed by Aube Perrie and featuring Willem Dafoe, promotes individuality and self-expression through fashion.
ON Running – Roger vs Zendaya | Zendaya challenges Roger Federer for the On brand
Adidas | Hey Jude – The Beatles and Adidas encourage Jude Bellingham for Euro 2024
Uber eats | David and Victoria Beckham parody themselves in Super Bowl ad
Feliway x The Imageniers | How can we transform Feliway Optimum (Ceva Group) into a distinctive and beloved brand that resonates with both current and new consumers?
Sephora x BETC PARIS | What if this holiday season, Sephora revealed the spark in each of you?
Microsoft x Mc Cann | Silvana’s holiday memories created with AI in Microsoft Designer
Nespresso x McCann WorldGroup | Unforgettable taste, now on paper
Orange – Les Bleues x Marcel | The crazy actions of the France team that we have all forgotten
The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested
When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.
When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.
At the 2023 Grammys, Droga5 launched the new campaign for Levi’s, celebrating 150 years of the 501 jean. The campaign is both a celebration of this momentous milestone and an opportunity for Levi’s to connect with Gen-Z by proving the brand’s status as a true style icon.
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