Free Hand of July 2023
DEFI Group | Clara MATHEY – Head of Marketing & Communications France | Outdoor Advertising in the Hyper-Digital Era
The European
Your new monthly appointment “The European”
“The European” is our new newsletter published by lefac.com with an European dimension. It will allow you to follow every month all the breaking news of communication and media in France, Italy, Benelux and Germany, all in english!
We meet you every last Monday of the month.
The monthly breaking news of communication in Europe
Free hands
Each month you can find in our newsletter “The European” a section dedicated to the Free Hands of the month.
A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …
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Free Hand of June 2023
We strongly believe that the shift towards people-centric brands reflects consumers’ evolving expectations. By considering people, brands tap into authenticity, purpose, empathy, and community-building, leading to increased loyalty and positive brand reputation.
Free Hand of May 2023
We firmly believe in the synergistic relationship between the corporate and cultural worlds. France, rich in historical heritage and cultural gems, harbors both renowned and hidden treasures, waiting to be (re)discovered.
Free Hand of February 2023
andzup helps us to monitor our propspects list and adapt their contact details (…), increase them and target a different kind of guests for our events.
favorite creatives
Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video that touched us the most.
Favorite creative of September 2023
Nespresso x McCann WorldGroup | Unforgettable taste, now on paper
Favorite creative of July 2023
Orange – Les Bleues x Marcel | The crazy actions of the France team that we have all forgotten
Favorite creative of June 2023
The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested
Favorite creative of May 2023
When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.
Favorite creative of March 2023
When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles.
Favorite creative of February 2023
At the 2023 Grammys, Droga5 launched the new campaign for Levi’s, celebrating 150 years of the 501 jean. The campaign is both a celebration of this momentous milestone and an opportunity for Levi’s to connect with Gen-Z by proving the brand’s status as a true style icon.
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