Free Hand | February 2024

How to connect with your audience in a privacy first world

As Safari, Firefox, and now Chrome phase out third-party cookies, a significant portion of the internet goes cookieless. Despite this, many brands still rely on these diminishing targeting options. 

The pressing question arises: What’s the next step? 

In the post-cookie landscape, brands turn to contextual AI advertising for solutions, shifting from traditional demographic targeting to a nuanced understanding of audience interests. This transformative approach allows brands to deliver relevant campaigns, fostering an authentic connection with their audience in a privacy-conscious era. Contextual advertising emerges as a strategic guide for brands navigating the complexities of the evolving digital advertising landscape.