Our history
Since its creation in 2001, andzup (formerly lefac.com) has provided you with all the information you need to diversify your prospecting, strengthen your image with decision makers, make decisions and develop your sales presentations. Discover our history!
History of the BtoB andzup database
Created in 2001, our BtoB marketing database has always been a leader in Europe. It centralises and makes available all data and information to analyse a market, target decision makers, and find future customers to generate business. Discover our history and the evolution of our brand.
February 2023
lefac.com becomes andzup (new logo, new platform, new website).
July 2022
andzup is now present in the Netherlands.
Office opened in Düsseldorf, Germany.
September 2021
Launch of the monthly newsletter "The European".
2019
Creation of the new lefac.com logo following the global change in the TBS group brand platform. The "lefacInfo" newsletter becomes "lefac.com info".
2016
lefac.com changes its logo and becomes more colourful!
2014
Creation of the first lefac.com pitchlist: the half-yearly document containing pitches and competitions as well as the largest groups of agencies in France.
2013
Partnerships signed with The List (USA) and Winmo (UK).
2011
Partnership signed with Nielsen for Belgium.
2010
Creation of the subsidiary TBS Group Italy.
lefac.com changes its identity with a new logo.
2009
Creation of the first duplicated database in Europe with Belgium.
Creation of the database in Spain.
Integration of the ActiveMailer e-mail platform into the lefac.com database: lefac.com users can now contact their prospects directly from lefac.com.
2008
Partnership signed with Kantar Média France.
2003
Launch of the first weekly "lefacInfo" newsletter.
2002
Creation of the FAC, Fichier des Acteurs de la Communication, the first online communications and marketing directory updated in real time.
Connection with the aloha CRM.
1987
Creation of TBS Group.
Since its creation in 2002, our brand has continually evolved.
2023
A year full of changes
In a constantly changing environment where everything evolves rapidly, it was time to change our identity and our tool. Three major new developments therefore emerged this year with the renaming of our BtoB database, the overhaul of our platform and the launch of our new website.
lefac.com reinvents its platform and becomes andzup: a digital B2B prospecting booster for communication and media professionals
andzup, the new B2B brand from TBS Group, brings a breath of fresh air to lefac.com with a fully redesigned platform offering a smoother, more dynamic user experience. With this overhaul, andzup enables you to identify and qualify leads in France and Europe, in no time at all. The result is an optimised platform with an intuitive user journey designed to win over new markets.
A name change in line with the platform’s mission
It was time for lefac.com to get a makeover and make way for andzup: a dynamic, positive new brand with an international focus. The more modern name was the obvious choice for the Group’s country managers, symbolising a focus on the future for all our partners. This transformation marks an important step in the company’s evolution, supporting its development in Europe.
A versatile solution to boost performance
andzup is more than just a database. It is revolutionising prospecting thanks to its multi-data platform and 360° view of information. The result is structured, customisable content for sales representatives and decision makers seeking new markets. Its unified, intelligent solution helps companies grow, with bespoke, selective results.
A new website designed to personalise the user experience
A new redesign could not happen without a new website: with its new interface, andzup offers a full range of informative features dedicated to decision makers: expert articles, newsletters, white papers and even pitchlists. The site offers new ergonomics and a brand new design to improve the user experience.
Are you tempted by the andzup experience?
Our sales representatives are available to present the andzup solution to you in a few minutes.
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