Since its creation in 2001, andzup (formerly lefac.com) has provided you with all the information you need to diversify your prospecting, strengthen your image with decision makers, make decisions and develop your sales presentations. Discover our history!
Created in 2001, our BtoB marketing database has always been a leader in Europe. It centralises and makes available all data and information to analyse a market, target decision makers, and find future customers to generate business. Discover our history and the evolution of our brand.
lefac.com becomes andzup (new logo, new platform, new website).
andzup is now present in the Netherlands.
Office opened in Düsseldorf, Germany.
Launch of the monthly newsletter "The European".
Creation of the new lefac.com logo following the global change in the TBS group brand platform. The "lefacInfo" newsletter becomes "lefac.com info".
lefac.com changes its logo and becomes more colourful!
Creation of the first lefac.com pitchlist: the half-yearly document containing pitches and competitions as well as the largest groups of agencies in France.
Partnerships signed with The List (USA) and Winmo (UK).
Partnership signed with Nielsen for Belgium.
Creation of the subsidiary TBS Group Italy.
lefac.com changes its identity with a new logo.
Creation of the first duplicated database in Europe with Belgium.
Creation of the database in Spain.
Integration of the ActiveMailer e-mail platform into the lefac.com database: lefac.com users can now contact their prospects directly from lefac.com.
Partnership signed with Kantar Média France.
Launch of the first weekly "lefacInfo" newsletter.
Creation of the FAC, Fichier des Acteurs de la Communication, the first online communications and marketing directory updated in real time.
Connection with the aloha CRM.
Creation of TBS Group.
In a constantly changing environment where everything evolves rapidly, it was time to change our identity and our tool. Three major new developments therefore emerged this year with the renaming of our BtoB database, the overhaul of our platform and the launch of our new website.
lefac.com reinvents its platform and becomes andzup: a digital B2B prospecting booster for communication and media professionals
andzup, the new B2B brand from TBS Group, brings a breath of fresh air to lefac.com with a fully redesigned platform offering a smoother, more dynamic user experience. With this overhaul, andzup enables you to identify and qualify leads in France and Europe, in no time at all. The result is an optimised platform with an intuitive user journey designed to win over new markets.
A name change in line with the platform’s mission
It was time for lefac.com to get a makeover and make way for andzup: a dynamic, positive new brand with an international focus. The more modern name was the obvious choice for the Group’s country managers, symbolising a focus on the future for all our partners. This transformation marks an important step in the company’s evolution, supporting its development in Europe.
A versatile solution to boost performance
andzup is more than just a database. It is revolutionising prospecting thanks to its multi-data platform and 360° view of information. The result is structured, customisable content for sales representatives and decision makers seeking new markets. Its unified, intelligent solution helps companies grow, with bespoke, selective results.
A new website designed to personalise the user experience
A new redesign could not happen without a new website: with its new interface, andzup offers a full range of informative features dedicated to decision makers: expert articles, newsletters, white papers and even pitchlists. The site offers new ergonomics and a brand new design to improve the user experience.
Our sales representatives are available to present the andzup solution to you in a few minutes.
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