Free Hand of July 2023
DEFI Group | Clara MATHEY – Head of Marketing & Communications France | Outdoor Advertising in the Hyper-Digital Era
Read all our expert articles on BtoB marketing and find out how using a BtoB database makes day-to-day life easier for your sales and marketing teams.
Each month you can find in our newsletter “The European” a section dedicated to the Free Hands of the month.
A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …
DEFI Group | Clara MATHEY – Head of Marketing & Communications France | Outdoor Advertising in the Hyper-Digital Era
We strongly believe that the shift towards people-centric brands reflects consumers’ evolving expectations. By considering people, brands tap into authenticity, purpose, empathy, and community-building, leading to increased loyalty and positive brand reputation.
We firmly believe in the synergistic relationship between the corporate and cultural worlds. France, rich in historical heritage and cultural gems, harbors both renowned and hidden treasures, waiting to be (re)discovered.
Read our interviews, which highlight our agency, advertiser, advertising sales department and media customers and how they use andzup.
With over 20 years’ experience, the andzup database has continuously evolved and developed. A leader in the communications sector in Europe, the platform is a real asset and a must-have for your sales prospecting and marketing.
In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.
Successful sales prospecting is a major challenge, crucial to any business development strategy. It is the key activity for sustaining your company’s business and increasing your market value.
To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.
Read all the latest news from TBS Group. Infographics, press releases, articles on subscription and data, our partnerships and the monthly summary of white cards and favourite creations.
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