Favorite creative of june 2024

Hey Jude | The Beatles and Adidas encourage Jude Bellingham for Euro 2024

While the 2024 edition of the latter is in full swing, the country’s hopes rest on a very promising generation, positioning itself as the favorite team. It is in particular the prodigy Jude Bellingham, 20 years old and already winner of the Champions League, who is expected to take his team to the big night.

Indeed, victory is what Adidas hopes for this player it sponsors while the English selection wears the Nike Swoosh. To mark the occasion, the sports equipment manufacturer is presenting a new advertising film to the sound of the most legendary English boys in music: the Beatles. As if it had been written for the player, the song “Hey Jude”, released in 1968, is addressed to a man, begging him not to ruin everything.

In the spot, the sound resonates as the country uniting around the player to better triumph.



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