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Uber eats - Super Bowl

Favorite creative of february 2024

David and Victoria Beckham parody themselves in Super Bowl ad

Last October, the streaming platform Netflix unveiled a documentary recounting the life of one of the most emblematic footballers, David Beckham. The documentary which obviously returns to his love story with Victoria Beckham, his wife and mother of his four children, was precisely marked by a cult scene with the former Spice Girls : While she spoke about her childhood on camera, recalling her modest origins, the ex-footballer challenged her, asking her to be honest and to remember the car her father drove to take her to school. His answer ? A Rolls-Royce.

The sequence which went viral upon its broadcast then inspired Uber Eats for its new campaign: The advertisement thus features the couple with Victoria evoking their appearance in a “small ad” until her husband asks her to be honest in revealing the context of this famous operation.

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