Favorite creative of July 2023

Orange – Les Bleues x Marcel

The crazy actions of the France team that we have all forgotten

Even before the start of the 2023 World Cup, the France team has already made a lot of noise. Indeed, a video highlighting Les Bleues has quickly gone viral in recent days. Created by Orange, partner of the French teams, and Marcel, a creative agency, this advertising spot deceived many people. In this one, entitled “the crazy actions of the French team that we have all forgotten”, we can notably see Kylian Mbappé, Antoine Griezmann and Olivier Giroud highlight themselves. Except that in this video, it is in fact Wendie Renard, Sakina Karchaoui or even Eugénie Le Sommer and their teammates who shine, but the video has been modified with great precision so as not to show anything. Since its publication, the video panics the counters. It was notably taken up by Time or Gary Lineker.



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