Feliway Optimum x The Imageniers

Favorite creative of january 2024

How can we transform Feliway Optimum (Ceva Group) into a distinctive and beloved brand that resonates with both current and new consumers?

Ceva Group, a healthcare company leader in animal care, has selected the agency The Imageniers for the development and production of their 2024 international TV spot.

The campaign aims to create awareness, bolster credibility, showcase the product’s stress-relieving benefits on cats, and attract new consumers.

The Imageniers creative strategy for the upcoming TV spot revolves around two pivotal elements: firstly, highlighting the bond between cats and their owners to depict the essence of caring, and secondly, fostering professional trust by projecting confidence from a veterinary standpoint