Free Hand | March 2024

The rapid evolution of social networks and the dazzling progress of artificial intelligence tools are no longer lost on anyone.
However, one element remains constant: human emotions.

Brands must succeed in enriching their rational stakes with emotional objectives to engage more fully with their audiences. The key is to develop an approach that combines strategy, creativity and technology, to create campaigns that truly resonate with audiences, while respecting the authenticity and values of each brand.

At 87seconds, we’re convinced that beyond creativity, it’s our ability to create deep connections and generate emotions that will define the success of a campaign in this new, emotional era of communication.