Renault – Roland Garros x Publicis Conseil
In 2022, Renault becomes the new premium partner of Roland-Garros. Renault imposes its style and its logo in the tournament, playing with the lines of the field and installing its emblem in a unique way, even on the net.
This partnership is a perfect opportunity for the two brands to promote their common ambition: to promote France in the world.
So for this second year, Renault will give power to this partnership with an exceptional film.
The best season of the year
Roland-Garros is one of the major moments in world sport.
An expected annual moment, during which the eyes of the whole world are turned towards Paris and the Porte d’Auteuil.
A suspended, exciting moment that makes us all want to tread the clay with a racket in hand.
For this second year of partnership, Renault will transport us to the euphoria of this magical moment…almost as magical as Christmas.
In this dreamlike film, clay falls from the sky like snow, covering streets and cities around the world.
From Europe to Asia via Latin America, amateur and professional players from all over the world are celebrating the arrival of the Roland-Garros season. Racket in hand, the whole planet starts playing tennis in the street, on the roofs, in the forest, in the gardens covered with beaten earth.
Renault opens the best season of the year.
Like a Christmas tune in May
Right in the middle of May, the original music of “It’s the Most Wonderful Time of the Year” aims to challenge and reflect the excitement and joie de vivre that accompanies the opening of Roland-Garros.
Renault ambassadors are also joining the film to celebrate the event: Diede de Groot, Felix Auger-Aliassime and Lucas Van Assche have lent themselves to the game and accompany players from all over the world in their frenzy.
A 360 campaign
The film will be broadcast on TV, digitally and on social networks before and during the tournament. Renault has also given carte blanche to artists to interpret the brand’s emblem in partnership with Roland-Garros.
The visuals will be exhibited at the Auteuil metro station in Paris, like an art gallery. They will also live on social networks.
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