Heineken® x Publicis Italy
This year, Heineken celebrates its 150th anniversary.
The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested in.
The brand wishes to illustrate through this campaign the only thing that interests us all, that is to say the good times. After all, it’s been 150 years of good times.
One way or another.
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