From performance comparison between TikTok and Instagram, to UGC content, AI, Deinfluencing and much more. All the hottest influencer marketing trends of 2024, studied and converted into strategic information through a +50 page report – DOWNLOAD NOW.

Influencer marketing is changing once again and those who work in this industry know it well. 2023 in particular has seen the emergence of new trends dictated by technological changes and innovative strategies for the creation of content intended for brand-influencer collaborations. But not only that, consumers’ attention to various topics now considered essential has also increased, which no longer allows an influencer to simply advertise to earn money.

What is the current situation? How is the influencer marketing landscape evolving in 2024?

At Inflead DataLab we did a comprehensive research, analyzing the direction in which the market is moving and condensing this information within a +50 page report. More information

The boom in AI services since 2023 is unsettling contractors and translation specialists alike.
Who or what to believe? How do we distinguish between the conflicting demands being made on us?
We approach things as language specialists and help our clients to see things clearly: apart from the specific characteristics of each language, what are the purposes of the content to be translated? How long will it be used for?
Are there any style guides or glossaries that must be followed?
Is there a high volume of content to be translated in a very short space of time? Are there regulatory constraints?
The list goes on. Only an accurate assessment will enable you to opt for the ‘enhanced’ process with the best cost/quality/time ratio. 
Compromises have to be made. You have to remain open-minded and draw up a series of tests so that you can come to a conclusion and move forward with complete peace of mind.
In any case, this is what we believe at TradOnline.

The rapid evolution of social networks and the dazzling progress of artificial intelligence tools are no longer lost on anyone.
However, one element remains constant: human emotions.

Brands must succeed in enriching their rational stakes with emotional objectives to engage more fully with their audiences. The key is to develop an approach that combines strategy, creativity and technology, to create campaigns that truly resonate with audiences, while respecting the authenticity and values of each brand.

At 87seconds, we’re convinced that beyond creativity, it’s our ability to create deep connections and generate emotions that will define the success of a campaign in this new, emotional era of communication.

How to connect with your audience in a privacy first world

As Safari, Firefox, and now Chrome phase out third-party cookies, a significant portion of the internet goes cookieless. Despite this, many brands still rely on these diminishing targeting options. 

The pressing question arises: What’s the next step? 

In the post-cookie landscape, brands turn to contextual AI advertising for solutions, shifting from traditional demographic targeting to a nuanced understanding of audience interests. This transformative approach allows brands to deliver relevant campaigns, fostering an authentic connection with their audience in a privacy-conscious era. Contextual advertising emerges as a strategic guide for brands navigating the complexities of the evolving digital advertising landscape.

E-commerce is constantly evolving, adapting its form and practices to meet the changing needs of the world. It is a driving force in moments of crisis: it reinvents itself during a pandemic, rethinks its operations in the event of a geopolitical crisis, juggles between rapid growth and sudden slowdowns.

At the same time, the impact of the ecological transition is major and requires a transformation of models and greater transparency. Retailers must deal with environmental issues and adopt the right tools to remain innovative and competitive. Creativity is essential to stand out from the crowd and meet conflicting customer needs.

Ultimately, e-commerce is subject to constant pressure between rationality and creativity, which pushes it to improve. It is an inspiring and innovative market, its players have the responsibility to support it in its evolution.