The tragic death of Mahsa Amini has highlighted the unspeakable challenges facing women in Iran and the admirable courage of their struggle. On the eve of the anniversary of the death of this young 22-year-old student, we wish to honour her memory and recall the importance of supporting the fight for women’s rights in Iran and around the world.

The film “The first scream” is dedicated to her and to all Iranian women who are defending their fundamental freedom. This film is above all a hymn to life that transcends borders, cultures and languages, with the same voice, the same cry. It is an ode to Iranian women, to all those who refuse to be silenced in the face of injustice and who fight courageously.

This film was conceived as a vibrant letter of hope and love written by a little girl to the woman she will become. It highlights that first scream, the symbol of birth and the field of possibilities. It is a poetic tribute to the irrepressible force of life that characterises the resilience and determination of Iranian youth. It expresses the ardent and legitimate desire for freedom, which would allow all women to dance, sing, study and love according to their own will. The names of the women quoted in the film reinforce the message of unity and solidarity between Iranian women.

The song of freedom on the lips, as proposed in the film, echoes the new anthem for women’s freedom in Iran, “Woman, Life, Freedom”. Mirroring the ongoing revolt in Iran, women’s voices will not be silenced until every woman is able to enjoy her fundamental rights and freedoms.

This film is a reminder of the determination of Iranian women to pursue their quest for freedom and dignity. So that we don’t forget them, and because these struggles are a reminder of how fragile and threatened women’s rights are all over the world, we invite all human rights defenders on all sides to relay this film.

Let the cry for freedom resound and grow until every woman can live without fear or oppression, and her right to freedom and dignity is respected.

In the new Nespresso brand spot, the three actors are back in action around the coffee machine.

For many years now, George Clooney has been loyal to Nespresso for which he declaims his inimitable “What else?” » A now cult phrase, which he shares with his colleague Jean Dujardin. But for a year, new recruit Camille Cottin intends to put a spoke in the wheels of the two acolytes. In this new spot broadcast since September 4, the actress, helped by the neighbor’s four-legged friends, succeeds in stealing the new capsules from the Compostable Collection range.
 
If the taste of Nespresso coffee is highlighted in this video, it is mainly on the compostable nature of the pods that the script is based…

Even before the start of the 2023 World Cup, the France team has already made a lot of noise. Indeed, a video highlighting Les Bleues has quickly gone viral in recent days. Created by Orange, partner of the French teams, and Marcel, a creative agency, this advertising spot deceived many people. In this one, entitled “the crazy actions of the French team that we have all forgotten”, we can notably see Kylian Mbappé, Antoine Griezmann and Olivier Giroud highlight themselves. Except that in this video, it is in fact Wendie Renard, Sakina Karchaoui or even Eugénie Le Sommer and their teammates who shine, but the video has been modified with great precision so as not to show anything. Since its publication, the video panics the counters. It was notably taken up by Time or Gary Lineker.

This year, Heineken celebrates its 150th anniversary.

The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested in.

The brand wishes to illustrate through this campaign the only thing that interests us all, that is to say the good times. After all, it’s been 150 years of good times.

One way or another.

Renault opens the best season of the year

In 2022, Renault becomes the new premium partner of Roland-Garros. Renault imposes its style and its logo in the tournament, playing with the lines of the field and installing its emblem in a unique way, even on the net.

This partnership is a perfect opportunity for the two brands to promote their common ambition: to promote France in the world.

So for this second year, Renault will give power to this partnership with an exceptional film.

The best season of the year
Roland-Garros is one of the major moments in world sport.
An expected annual moment, during which the eyes of the whole world are turned towards Paris and the Porte d’Auteuil.
A suspended, exciting moment that makes us all want to tread the clay with a racket in hand.
For this second year of partnership, Renault will transport us to the euphoria of this magical moment…almost as magical as Christmas.

In this dreamlike film, clay falls from the sky like snow, covering streets and cities around the world.
From Europe to Asia via Latin America, amateur and professional players from all over the world are celebrating the arrival of the Roland-Garros season. Racket in hand, the whole planet starts playing tennis in the street, on the roofs, in the forest, in the gardens covered with beaten earth.

Renault opens the best season of the year.

Like a Christmas tune in May
Right in the middle of May, the original music of “It’s the Most Wonderful Time of the Year” aims to challenge and reflect the excitement and joie de vivre that accompanies the opening of Roland-Garros.

Talented ambassadors
Renault ambassadors are also joining the film to celebrate the event: Diede de Groot, Felix Auger-Aliassime and Lucas Van Assche have lent themselves to the game and accompany players from all over the world in their frenzy.

A 360 campaign
The film will be broadcast on TV, digitally and on social networks before and during the tournament. Renault has also given carte blanche to artists to interpret the brand’s emblem in partnership with Roland-Garros.
The visuals will be exhibited at the Auteuil metro station in Paris, like an art gallery. They will also live on social networks.

More info

Masterpiece | Coca-Cola brings famous works to life in a wildly creative ad

When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles. Imagined in collaboration with the Blitzworks agency, the advertisement entitled “Masterpieces” could not have been better named. Indeed, the director Henry Scholfield who is behind this little visual nugget has literally brought to life the most famous paintings in the world.

More specifically, we discover a young art student plagued by the syndrome of the blank page. In order to motivate the latter, the painting “Divine idyll” by the artist marcquois Aket steals the Coca-Cola bottle from the work of the same name produced by Andy Warhol in 1962. This moment then marks the beginning of a frantic race in which several paintings will help each other to bring said bottle to its recipient.  source Creapills

See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration.