E-commerce is constantly evolving, adapting its form and practices to meet the changing needs of the world. It is a driving force in moments of crisis: it reinvents itself during a pandemic, rethinks its operations in the event of a geopolitical crisis, juggles between rapid growth and sudden slowdowns.

At the same time, the impact of the ecological transition is major and requires a transformation of models and greater transparency. Retailers must deal with environmental issues and adopt the right tools to remain innovative and competitive. Creativity is essential to stand out from the crowd and meet conflicting customer needs.

Ultimately, e-commerce is subject to constant pressure between rationality and creativity, which pushes it to improve. It is an inspiring and innovative market, its players have the responsibility to support it in its evolution.

If you are a Product Manager or involved in e-commerce, then creating engaging, content-rich, comprehensive, and consistent product experiences across different touch-points is undoubtedly one of your goals.

This experience does not end with your online showcase; there is an entire process of product and content creation to address before the final sales step. This includes managing shooting processes, correctly collecting and aggregating information and data on product sheets, multimedia enrichment, translations, adapting data according to destinations, approval/organization flows, and finally, catalog publication.

When companies rely on different applications for each of these phases, the risk is greater fragmentation of processes, leading to misalignment of brand and product content across channels, and the need for functional integration between systems.

Therefore, an effective product catalog management strategy starts from the need to keep all sources and workflows leading to the finalization of product catalogs synchronized in a single centralized environment. This means automatic updating for multi-channel publication, ensuring consistent information and efficiency in processes.

Having a modern Product Experience Management platform means having a system of connectors for transforming incoming and outgoing data, a unified dashboard to maintain control of catalog completion, and a simple and intuitive User Interface (UI).

Moreover, the introduction of generative AI technologies and NLP interfaces now allows for the partial or complete automation of back-end processes, significantly improving operational efficiency and content quality.

This rapidly growing revolution is at the center of attention for Marketers and Retailers, with surprising innovative potential.

For example, think of the ability to automatically classify products simply based on a free-text marketing description or the interpretation of an image, or the possibility of using advanced tools for automatic translation, generating promotional videos/images and marketing, automatic creation of social posts, or generating up-selling and cross-selling relationships, conversational and image search systems, etc.

Fashion industry companies are at the forefront in exploring the opportunities AI offers to stay competitive, improve the experience, and optimize product catalog management.

Artificial Intelligence can be used to automatically classify products into specific categories and subcategories. Machine learning algorithms can analyze images, descriptions, and other information to automatically assign tags and categories to products.

The generative capacity of AI can be exploited to automatically create more accurate product descriptions, multimedia content such as images and videos for advertising and social media, or even develop writing styles consistent with the brand.

Furthermore, by analyzing data from touch-points, AI can help identify the latest fashion trends and adapt the catalog accordingly, or suggest product correlations, etc.

The imperative, therefore, is to equip oneself with future-proof platforms, open to integration with customized or third-party artificial intelligence solutions, bringing increased speed, reduced operational costs, and deep and powerful processing of product data to processes from production to sales, for the benefit of the market and consumers.

DISCOVERY REPLY

The retail industry is facing a major turning point in its catalog and promotional communication.
Used to distribute print catalogs and leaflets for decades, paper inflation and OuiPub experimentation oblige retailers to look for different marketing solutions. 
Most of all, interest in promotions has never been stronger, and digital becomes the first media to get informed of.

It is time to reinvent and digitize the catalog.
But how to proceed when a hundred solutions pretend to be the most effective ? what key performance indicator will be the most relevant while the digital advertising industry is struggling to reach and engage its audience ? 

The adtech Factor Eleven connects shoppers and brands locally by creating a very new digital brochure experience. 
The biggest ad placement of the digital market, dozens of interactive components to customize and modernize the brochure reading and effectiveness, scalable from one to thousands stores thanks to a proprietary platform, and a unique business model : you only for users who see your catalog, not might. That means, you do not pay for impressions, but only for people who interact with the brochure and spend at least 30s within the ad.

Between the major French and international multinationals, the integrated branches of large groups and independent agencies, we are among more than 18,000 communications agencies in France, in a market worth 32 billion euros.

For independent players, there comes a time when growth can be synonymous with loss of control, and therefore change. Success is all very well, but how far can we grow, how can we develop without getting bogged down, without losing our agility, authenticity and curiosity?

That’s the challenge Josiane has taken up with her international venture: to keep her model on a human scale (40 people in Paris), but to make it exist beyond her borders. Offices in Amsterdam, London, Montreal, Los Angeles… this is the beginning of the “smallest multinational” in the advertising industry.

Outdoor Advertising in the Hyper-Digital Era

We live in a hyper-digital and hyper-connected world. In 2022, French people spent an average of 2h18 on the internet, with 75% of that time on smartphones. Brands are taking advantage of this opportunity through online advertising.

This strategy can be profitable but can also raise concerns due to audience oversaturation. Users tend to avoid advertisements, especially with Adblock. Outdoor advertising, in particular spectacular displays, offers unique advantages: proximity, no blocking option, high-traffic visibility, and strong impact through extra-large formats.

At DEFI, we consider communication to be spectacular, impactful, and complementary to other media for an optimized campaign. Ultimately, OOH advertising provides a long-term daily presence and an ultra-competitive CPM in a low-saturation environment.

The Rise of People-Centric Brands

In today’s fast-paced world, successful brands understand the importance of considering people. The rise of people-centric brands has reshaped the business landscape as consumers gravitate towards companies that prioritize their well-being. In this article, we explore why brands that consider people are gaining prominence and how this approach benefits both businesses and their loyal followers.

The Power of Authenticity:

People seek genuine connections with brands that care about their concerns. By understanding their target audience’s unique needs, people-centric brands establish trust, foster loyalty, and create lasting relationships.

Purpose-Driven Approach:
Successful brands embrace a purpose-driven approach, making a positive impact on society. By aligning their values with the greater good, these brands gain credibility and inspire customers to be part of something meaningful.

Empathy and Customer Experience:
Understanding customer needs is pivotal for thriving brands. By practicing empathy, brands design exceptional experiences that cater to their preferences, leading to higher satisfaction, advocacy, and business growth.

Building Strong Communities:
People-centric brands foster a sense of community, engaging customers as active participants. By encouraging feedback and co-creation, brands strengthen the bond with customers and foster a sense of belonging.


At The Imageniers we strongly believe that the shift towards people-centric brands reflects consumers’ evolving expectations. By considering people, brands tap into authenticity, purpose, empathy, and community-building, leading to increased loyalty and positive brand reputation. Prioritizing customers is crucial for businesses to navigate the changing landscape and forge a path towards lasting prosperity.

The Imageniers, brands for the people.

Give meaning to your corporate events

We firmly believe in the synergistic relationship between the corporate and cultural worlds. France, rich in historical heritage and cultural gems, harbors both renowned and hidden treasures, waiting to be (re)discovered. By organizing events in these venues, you not only participate in their preservation but also breathe life into them, allowing every guest to embark on a collective adventure to safeguard an exceptional heritage.

The diversity of venues offers infinite possibilities and captivating narratives, perfect for showcasing your company’s culture, products, customers, or teams. The venue’s history, atmosphere, architecture, collections, and cultural programs serve as a strong foundation for effectively conveying your message. 

Keep this in mind when selecting the ideal venue for your next event!

What is your function/role within Serviceplan?

I am Marketing Manager. I manage the events and external communications.

Can you summarize Serviceplan’s activity?

We are a communication/marketing agency that creates 360 degree campaigns for our clients thanks to the concept of our ‘House of Communication’ which brings together different expertises under the same roof (Serviceplan, Plan.Net, Mediaplus/Creative-Strat, Digital and Tech, Media and Programmatic).

What made you choose lefac.com?

It was the tool we were already using in the company.

How do you use lefac.com in your company and which department’s need does it meet?

Lefac is used to keep an eye on our list of prospects and adapt their contact details if needed when we have an event to organize. We also extract quite a few contact lists if we want to expand our list of prospects or if we want to target a different style of guest at an event.

What is the feature you use most often?

The search bar most of the time, to check the contact details of a particular person.

What is the direct impact of using lefac.com by you and your teams?

It makes our lives a lot easier when we want to organise an event, because in just a few clicks we have a virtually operational contact list.