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In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.

Successful sales prospecting is a major challenge, crucial to any business development strategy. It is the key activity for sustaining your company’s business and increasing your market value.

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so. 

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it’s still essential to feed the “sales pipeline”, to avoid a damaging slump.

andzup databases are designed for the communication business lines, and contain all the data you need to facilitate your development in Europe: Italy, Germany, Belgium and the Netherlands. An overview of solutions to strengthen your international business strategy.

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.