Last October, the streaming platform Netflix unveiled a documentary recounting the life of one of the most emblematic footballers, David Beckham. The documentary which obviously returns to his love story with Victoria Beckham, his wife and mother of his four children, was precisely marked by a cult scene with the former Spice Girls : While she spoke about her childhood on camera, recalling her modest origins, the ex-footballer challenged her, asking her to be honest and to remember the car her father drove to take her to school. His answer ? A Rolls-Royce.

The sequence which went viral upon its broadcast then inspired Uber Eats for its new campaign: The advertisement thus features the couple with Victoria evoking their appearance in a “small ad” until her husband asks her to be honest in revealing the context of this famous operation.

Ceva Group, a healthcare company leader in animal care, has selected the agency The Imageniers for the development and production of their 2024 international TV spot. 

The campaign aims to create awareness, bolster credibility, showcase the product’s stress-relieving benefits on cats, and attract new consumers. 

The Imageniers creative strategy for the upcoming TV spot revolves around two pivotal elements: firstly, highlighting the bond between cats and their owners to depict the essence of caring, and secondly, fostering professional trust by projecting confidence from a veterinary standpoint

For the end-of-year holidays, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us through its latest 360 campaign to rediscover the magic of a Christmas like no other.

A new opportunity for Sephora to reaffirm its role as leader in beauty and to put the unlimited power of beauty at the heart of its message, the power that unites and unites. Beauty as a starting point for unforgettable experiences that celebrate the uniqueness that resides in each of us.

This campaign is presented through a film and a series of visuals, directed by Jonas Lindstroem (ICONOCLAST), all carried by the music “Your Own hands” signed by the artist Joe Bel who released this new title in collaboration with Sephora for the launch of the campaign. more info

Microsoft et McCann ont utilisé l’IA générative pour transformer les souvenirs et les traditions de vacances en œuvres d’art.

L’artiste transmédia Ellie Pritts a ouvert sa boutique avec son ordinateur portable au coin d’une rue de New York. Des passants curieux se sont assis et ont partagé leurs souvenirs des fêtes de fin d’année. L’origami, la fête des sept poissons, les raviolis et le manteau de grand-mère étaient parmi les thèmes qui ont émergé.

Pritts a fait appel à la technologie Microsoft pour créer des images basées sur les récits des participants. More info

The tragic death of Mahsa Amini has highlighted the unspeakable challenges facing women in Iran and the admirable courage of their struggle. On the eve of the anniversary of the death of this young 22-year-old student, we wish to honour her memory and recall the importance of supporting the fight for women’s rights in Iran and around the world.

The film “The first scream” is dedicated to her and to all Iranian women who are defending their fundamental freedom. This film is above all a hymn to life that transcends borders, cultures and languages, with the same voice, the same cry. It is an ode to Iranian women, to all those who refuse to be silenced in the face of injustice and who fight courageously.

This film was conceived as a vibrant letter of hope and love written by a little girl to the woman she will become. It highlights that first scream, the symbol of birth and the field of possibilities. It is a poetic tribute to the irrepressible force of life that characterises the resilience and determination of Iranian youth. It expresses the ardent and legitimate desire for freedom, which would allow all women to dance, sing, study and love according to their own will. The names of the women quoted in the film reinforce the message of unity and solidarity between Iranian women.

The song of freedom on the lips, as proposed in the film, echoes the new anthem for women’s freedom in Iran, “Woman, Life, Freedom”. Mirroring the ongoing revolt in Iran, women’s voices will not be silenced until every woman is able to enjoy her fundamental rights and freedoms.

This film is a reminder of the determination of Iranian women to pursue their quest for freedom and dignity. So that we don’t forget them, and because these struggles are a reminder of how fragile and threatened women’s rights are all over the world, we invite all human rights defenders on all sides to relay this film.

Let the cry for freedom resound and grow until every woman can live without fear or oppression, and her right to freedom and dignity is respected.