This year, Heineken celebrates its 150th anniversary.

The perfect time to remind people of the heritage and celebrate the history of Heineken. And maybe the brand even promotes its barley, its malt and… a bunch of other things that people are clearly interested in.

The brand wishes to illustrate through this campaign the only thing that interests us all, that is to say the good times. After all, it’s been 150 years of good times.

One way or another.

Renault opens the best season of the year

In 2022, Renault becomes the new premium partner of Roland-Garros. Renault imposes its style and its logo in the tournament, playing with the lines of the field and installing its emblem in a unique way, even on the net.

This partnership is a perfect opportunity for the two brands to promote their common ambition: to promote France in the world.

So for this second year, Renault will give power to this partnership with an exceptional film.

The best season of the year
Roland-Garros is one of the major moments in world sport.
An expected annual moment, during which the eyes of the whole world are turned towards Paris and the Porte d’Auteuil.
A suspended, exciting moment that makes us all want to tread the clay with a racket in hand.
For this second year of partnership, Renault will transport us to the euphoria of this magical moment…almost as magical as Christmas.

In this dreamlike film, clay falls from the sky like snow, covering streets and cities around the world.
From Europe to Asia via Latin America, amateur and professional players from all over the world are celebrating the arrival of the Roland-Garros season. Racket in hand, the whole planet starts playing tennis in the street, on the roofs, in the forest, in the gardens covered with beaten earth.

Renault opens the best season of the year.

Like a Christmas tune in May
Right in the middle of May, the original music of “It’s the Most Wonderful Time of the Year” aims to challenge and reflect the excitement and joie de vivre that accompanies the opening of Roland-Garros.

Talented ambassadors
Renault ambassadors are also joining the film to celebrate the event: Diede de Groot, Felix Auger-Aliassime and Lucas Van Assche have lent themselves to the game and accompany players from all over the world in their frenzy.

A 360 campaign
The film will be broadcast on TV, digitally and on social networks before and during the tournament. Renault has also given carte blanche to artists to interpret the brand’s emblem in partnership with Roland-Garros.
The visuals will be exhibited at the Auteuil metro station in Paris, like an art gallery. They will also live on social networks.

More info

Masterpiece | Coca-Cola brings famous works to life in a wildly creative ad

When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles. Imagined in collaboration with the Blitzworks agency, the advertisement entitled “Masterpieces” could not have been better named. Indeed, the director Henry Scholfield who is behind this little visual nugget has literally brought to life the most famous paintings in the world.

More specifically, we discover a young art student plagued by the syndrome of the blank page. In order to motivate the latter, the painting “Divine idyll” by the artist marcquois Aket steals the Coca-Cola bottle from the work of the same name produced by Andy Warhol in 1962. This moment then marks the beginning of a frantic race in which several paintings will help each other to bring said bottle to its recipient.  source Creapills

See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration.

At the 2023 Grammys, Droga5 launched the new campaign for Levi’s, celebrating 150 years of the 501 jean. The campaign is both a celebration of this momentous milestone and an opportunity for Levi’s to connect with Gen-Z by proving the brand’s status as a true style icon. The Greatest Story Ever Worn is an ecosystem of storytelling , inspired by true exploits of 501 wearers from the past 150 years.

Throughout this year, more and more pieces of the campaign will unfold into the world across the entire brand experience, all transcreated across 37 markets and 19 languages. More information

This is the true story of hundreds of dearly departed who’ve requested to be buried in their 501® jeans. And the one unliving legend that requested all attendees wear them, too. Most funeral directors don’t get it, but we definitely do. Because that’s just going out in style in the greatest story ever worn.

LEVI’S GREATEST STORY EVER WORN