The Other Agency is een reclamebureau dat diensten aanbiedt op het gebied van strategie (merk, advies, campagnes en inkoop) en creatie (lange termijn merkplatforms, campagnes en creatieve realisaties).

De Serviceplan Group is een marktleider in het ontwikkelen en uitvoeren van geïntegreerde communicatieconcepten. Aanwezig in elke belangrijke economische regio over de hele wereld, is House of Communication de enige onafhankelijke agentschapsgroep die alle communicatiediensten vanuit één bron biedt voor het creëren van echt geïntegreerde concepten: de optimale basis om een “BEST BRAND” te worden.

Naast Serviceplan omvatten de merken van de groep, zoals Mediascale, Plan.Net, Mediaplus en Solutions, de fundamenten van de House of Communication.

What is your function/role within Serviceplan?

I am Marketing Manager. I manage the events and external communications.

Can you summarize Serviceplan’s activity?

We are a communication/marketing agency that creates 360 degree campaigns for our clients thanks to the concept of our ‘House of Communication’ which brings together different expertises under the same roof (Serviceplan, Plan.Net, Mediaplus/Creative-Strat, Digital and Tech, Media and Programmatic).

What made you choose lefac.com?

It was the tool we were already using in the company.

How do you use lefac.com in your company and which department’s need does it meet?

Lefac is used to keep an eye on our list of prospects and adapt their contact details if needed when we have an event to organize. We also extract quite a few contact lists if we want to expand our list of prospects or if we want to target a different style of guest at an event.

What is the feature you use most often?

The search bar most of the time, to check the contact details of a particular person.

What is the direct impact of using lefac.com by you and your teams?

It makes our lives a lot easier when we want to organise an event, because in just a few clicks we have a virtually operational contact list.

What is your function/role within Mediabrands ?

For 4 years I have been Chief Growth Officer of Mediabrands. Before, I held the position of Managing Director of one of the agencies: Initiative. So I know the “house” pretty well.

Can you summarize Mediabrands’ business ?

Mediabrands is a strategy, planning and buying agency for all types of media. We have the confidence of 200 advertisers to invest €250,000,000/year in media to achieve their marketing and business objectives. Any type of media in the full funnel: from awareness to sales. Our business has become very research-, data- and tech-driven and remains at the same time a people first business. Our 180 talents continue to make a difference every day. The result: organic growth year after year.

What helped your choice to use lefac.com ?

I have known lefac.com for a long time.  More than ever it is important to know the organizational structure of our customers and prospects. To offer added value, you have to understand the vision of internationalization versus outsourcing, the seniority of the teams, the challenges. Only the service provider who manages to organize itself agilely according to its (future) client will succeed in building a long-term business relationship. People matching is key in this approach.

How do you use lefac.com and which department’s needs does it meet ?

lefac.com mainly feeds the account management and business development teams. lefac.com helps us identify the structure of our customers and the (historical) service providers with whom they are linked. We use it reactively on the basis of leads and existing business.

What is the feature you use most often ?

Search companies and advertisers with whom we are in conversation. To identify internal and external stakeholders to the company.

What is the direct impact of the use of lefac.com by you and your teams ?

A saving of time and the possibility of demonstrating our proactivity. In an increasingly fast world a real asset. Lefac.com facilitates real business partnerships.

What is your function/role within Gicom ?

I am the CEO of Gicom since 2018.

Can you summarize Gicom’s business ?

With Gicom you get specialists in content marketing strategy. We give benchmarks, qualitative and quantitative audits, consumer journeys etc. as well as content business modelling directly linked to a fully operational content strategy.

With nearly 40 years of experience in content production, we create dedicated teams for each client (newsroom), offer highly effective production tools, define editorial guidelines and tone of voice hand in hand with ours clients.

What helped your choice to use lefac.com ?

We use it mainly in prospecting within the marketing department.

What is the feature you use most often ?

It is therefore the search for people and their contact details.

What is the direct impact of the use of lefac.com by you and your teams ?

We see the impact of using it in prospecting, which is very effective when combined with other sources like LinkedIn.