Customer testimonial | 06/12/2022

What is your function/role within Mediabrands ?

For 4 years I have been Chief Growth Officer of Mediabrands. Before, I held the position of Managing Director of one of the agencies: Initiative. So I know the “house” pretty well.

Can you summarize Mediabrands’ business ?

Mediabrands is a strategy, planning and buying agency for all types of media. We have the confidence of 200 advertisers to invest €250,000,000/year in media to achieve their marketing and business objectives. Any type of media in the full funnel: from awareness to sales. Our business has become very research-, data- and tech-driven and remains at the same time a people first business. Our 180 talents continue to make a difference every day. The result: organic growth year after year.

What helped your choice to use lefac.com ?

I have known lefac.com for a long time. More than ever it is important to know the organizational structure of our customers and prospects. To offer added value, you have to understand the vision of internationalization versus outsourcing, the seniority of the teams, the challenges. Only the service provider who manages to organize itself agilely according to its (future) client will succeed in building a long-term business relationship. People matching is key in this approach.

How do you use lefac.com and which department’s needs does it meet ?

lefac.com mainly feeds the account management and business development teams. lefac.com helps us identify the structure of our customers and the (historical) service providers with whom they are linked. We use it reactively on the basis of leads and existing business.

What is the feature you use most often ?

Search companies and advertisers with whom we are in conversation. To identify internal and external stakeholders to the company.

What is the direct impact of the use of lefac.com by you and your teams ?

A saving of time and the possibility of demonstrating our proactivity. In an increasingly fast world a real asset. Lefac.com facilitates real business partnerships.