Customer testimonial | 04/10/2022

What is your function/role within Shopmium ?

I am Guillaume DURAND, Director of Shopmium Belgium and France, an application that modernizes the concept of discount coupons on mobiles. I manage a talented and motivated team of nearly 50 people based in the two countries and made up of a wide variety of profiles: sales, marketing managers, developers, project managers, etc.

My objective is to give the teams the tools and resources to achieve our ambitions, to ensure good communication between the different departments and to identify the growth levers that will allow Shopmium to remain the leader in its market.

Can you summarize Shopmium’s business ?

Shopmium is a free application that offers exclusive discounts on everyday products that can be purchased in shops or online. With over 600,000 downloads in Belgium (and over 10M in Europe), the app allows consumer brands to gain awareness, generate sales and obtain information about their consumers.

Each week, by simply taking a photo of their receipt, users can save over €50 on all departments (food, hygiene, home care, etc.) with offers of up to 100% reimbursement. The app works in all physical and online stores and the refund is made within 48 hours directly to the user’s bank account. 1 in 3 consumers re-purchase products tested on the app.

What helped your choice to use lefac.com ?

Lefac.com is a reference in B2B databases in Europe. The quality and updating of the data is recognized and particularly appreciated in the digital sector. I have always had the opportunity to benefit from Lefac.com’s services during my previous experiences and it is quite natural that I wanted to continue with Shopmium in order to make my teams benefit from them.

How do you use lefac.com in your company and which department’s needs does it meet ?

The objective is to save time for our teams in charge of customer relations with consumer advertisers and media agencies. Via Lefac.com, Shopmium Account Managers can focus on the essentials of helping our partners to communicate effectively with consumers to generate sales and gain insights into Belgian buying behavior, rather than spending time chasing contacts or conducting tedious research.

What is the feature you use most often ?

The weekly movement tracker is very useful. It allows us to find the movements that take place each week and thus to keep our organization charts up to date, which is not always easy given the number of companies and contacts we work with each year. A move is also often the right time to initiate a contact to help the new marketing/media manager understand the solutions available to him/her to achieve his/her objectives, such as Shopmium to generate in-store/online sales in all Belgian stores.

What is the direct impact of the use of lefac.com by you and your teams ?

A tool like Lefac.com is a must to access a reliable and always up-to-date B2B database. It allows sales teams to save time and focus on their core business, which ultimately improves efficiency and results to everyone’s satisfaction.