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Favorite creative of February 2026

Snack brand Pringles puts the spotlight on the playful connections that form when passing a tube of the snacks to one another, in this European campaign

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Favorite creative of January 2026

Jeep and BETC unveil “The Great Pretenders,” a clever campaign for the Jeep Compass that mocks fake adventurers with humor and style.

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Favorite creative of December 2025

Favorite creative Apple x TBWAMedia Arts Lab

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Favorite creative of November 2025

Favorite creative ALDI x MCCANN MANCHESTER

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Favorite creative of October 2025

Favorite creative TEMPO ESSITY x AMV BBDO

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Favorite creative of September 2025

Favorite creative BMW GROUPE x Jung von Matt

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[Press release] New website, smarter offers

andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

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Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

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The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

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What exactly is a sales prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

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BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

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BtoB email prospecting: key success factors

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.

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New business generation:the key to success for your business

Successful sales prospecting is a major challenge, crucial to any business development strategy. It is the key activity for sustaining your company’s business and increasing your market value.

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European prospecting database

andzup databases are designed for the communication business lines, and contain all the data you need to facilitate your development in Europe: Italy, Germany, Belgium and the Netherlands. An overview of solutions to strengthen your international business strategy.

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Business Intelligence: get qualified information and boost your prospecting

In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.

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What is a B2B Prospecting Database and How Can It Scale Your Sales?

A B2B prospecting database is a powerful sales intelligence tool designed for agencies and media companies to identify leads, track decision-makers, and scale growth.

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What Are the Best Solutions for Your B2B Sales Prospecting?

Looking to scale your B2B sales prospecting? Discover the best solutions: from building high-quality databases and CRM automation to GDPR-compliant outreach.

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B2B Sales Prospecting: Create Real Opportunities with the Right Contacts at the Right Time

Master advanced B2B sales prospecting techniques. Learn how to bypass gatekeepers, leverage human psychology, and turn cold calling into high-value sales opportunities.

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Retail Media Explained: The New Frontier of Performance Marketing

Discover why Retail Media is the "third wave" of digital advertising. Learn how to leverage first-party data and retail networks to drive B2B growth and ROI.

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The Hidden Cost of Multiplying Sales Prospecting Tools: Efficiency vs. Chaos

Are too many sales prospecting tools hurting your ROI? Discover how to optimize your B2B data strategy, ensure GDPR compliance, and boost sales efficiency.

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How to Achieve Your Sales Targets by the End of the Year

Prospecting is a strategic process essential for business growth. Discover how to achieve your sales targets with data-driven insights and the right B2B tools.

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10 Proven B2B Sales Prospecting Strategies Using Qualified Data

Boost your growth with effective B2B sales prospecting. Discover 10 expert strategies to optimize your outreach using verified data and sales automation.

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Favorite creative of June 2025

Not just a fruit: Chiquita becomes a snack contender

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Favorite creative of May 2025

Heineken and Joe Jonas encourage real-life connection by logging off

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Favorite creative of april 2025

Kahlúa and Tony’s Chocolonely spotlight the joy of indulgence with a cocktail served in a chocolate-glass creation.

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Favorite creative of March 2025

AirPods 4 with Active Noise Cancellation in a new film by Spike Jonze, starring Pedro Pascal.

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Favorite creative of February 2025

Uber Eats reinvents convenience with humor and storytelling

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Favorite creative of january 2025

Elevating Breakfast with Purpose

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Favorite creative of december 2024

Apple launches Holiday Ad directed by Henry-Alex Rubin, highlighting the transformative power of AirPods

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Favorite creative of november 2024

Etsy’s holiday campaign, created in collaboration with Orchard Creative, features the beloved Waldo from the "Where’s Waldo"

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