Blog - BtoB Prospecting and Marketing

Expert articles

How to Convert B2B Leads into Customers: Proven Methods for Success

Master the B2B sales cycle. Learn how to align marketing and sales to effectively convert high-quality leads into loyal customers with these concrete steps.

Expert articles

How to Optimize Time to Market with Strategic B2B Prospecting

Reduce your Time to Market and outpace the competition. Discover how aligning B2B prospecting with your GTM strategy accelerates revenue and innovation

Expert articles

B2B Database: How to Build and Leverage Data for Sales Growth

Discover how to build and use a high-quality B2B database to target the right decision-makers and accelerate your business growth in Europe.

Expert articles

B2B Lead Generation & SEO: How to Turn Visibility into Qualified Meetings

SEO is a powerful tool for visibility, but traffic is useless without conversion. Learn how to combine high-quality content with andzup’s B2B data to turn clicks into sales opportunities.

Interview

Free Hand of February 2026

Barriers are falling. With GenAI, what was once reserved for creators, artists and advertisers is now accessible to everyone, everywhere, all the time.

Favorite creatives

Favorite creative of February 2026

Snack brand Pringles puts the spotlight on the playful connections that form when passing a tube of the snacks to one another, in this European campaign

Interview

Free Hand of January 2026

We remember the films and the emotions they evoke. We remember the theatre where we first discovered this magical art form.

Favorite creatives

Favorite creative of January 2026

Jeep and BETC unveil “The Great Pretenders,” a clever campaign for the Jeep Compass that mocks fake adventurers with humor and style.

Interview

Thinking Forward Is Built

Thinking Forward Is Built December 2025 | "The European" andzup

Favorite creatives

Favorite creative of December 2025

Favorite creative Apple x TBWAMedia Arts Lab

Interview

Free Hand of November 2025

Free Hand October 2025 | "The European" andzup

Favorite creatives

Favorite creative of November 2025

Favorite creative ALDI x MCCANN MANCHESTER

Interview

Free Hand of October 2025

Free Hand October 2025 | "The European" andzup

Favorite creatives

Favorite creative of October 2025

Favorite creative TEMPO ESSITY x AMV BBDO

Favorite creatives

Favorite creative of September 2025

Favorite creative BMW GROUPE x Jung von Matt

Interview

Free Hand of September 2025

Free Hand September 2025 | "The European" andzup

News

[Press release] New website, smarter offers

andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

Favorite creatives

Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

Interview

Free Hand of July 2025

"Let's not let the openweb slip out of our media plans!"

Expert articles

The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

Expert articles

What exactly is a sales prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

Expert articles

BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

Expert articles

BtoB email prospecting: key success factors

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.

Expert articles

New business generation:the key to success for your business

Discover how a B2B sales intelligence platform helps you find qualified leads, analyze competitors, and accelerate your international new business growth.

Expert articles

European prospecting database

andzup databases are designed for the communication business lines, and contain all the data you need to facilitate your development in Europe: Italy, Germany, Belgium and the Netherlands. An overview of solutions to strengthen your international business strategy.

Expert articles

Business Intelligence: get qualified information and boost your prospecting

In the Digital age, implementing an effective marketing strategy is crucial to sustaining and developing your business.

Expert articles

What is a B2B Prospecting Database and How Can It Scale Your Sales?

A B2B prospecting database is a powerful sales intelligence tool designed for agencies and media companies to identify leads, track decision-makers, and scale growth.

Expert articles

What Are the Best Solutions for Your B2B Sales Prospecting?

Looking to scale your B2B sales prospecting? Discover the best solutions: from building high-quality databases and CRM automation to GDPR-compliant outreach.

Expert articles

B2B Sales Prospecting: Create Real Opportunities with the Right Contacts at the Right Time

Master advanced B2B sales prospecting techniques. Learn how to bypass gatekeepers, leverage human psychology, and turn cold calling into high-value sales opportunities.

Expert articles

Balancing Efficiency and Compliance: How to Master B2B Prospecting Under GDPR

Master B2B prospecting while staying GDPR compliant. Learn how to combine sales efficiency with data protection to build trust and scale your outreach in 2026.

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