Mammut‘s autumn campaign was created and produced by global digital agency partner DEPT. 

Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.

Mammut has a long history of standing out in an industry that started blurring the lines between streetwear and mountaineering.
Mammut’s appearance in the city environment where streetwear brands thrive is a way to signal that it doesn’t agree with the direction the industry is taking, it will always stay true to its roots, stay above the tree line, and will never sell out. By temporarily transforming the city environment, Mammut seeks to reconnect city dwellers with the great outdoors, inspiring them to embrace their adventurous spirit and experience the authenticity of the mountains.

Zalando‘s Autumn/Winter 2024 campaign, directed by Aube Perrie and featuring Willem Dafoe, promotes individuality and self-expression through fashion. Created by Wieden+Kennedy Amsterdam, the campaign includes influencers like Brigitte Nielsen and Luka Sabbat.

The ads, titled “What Do I Wear?“, encourage viewers to consider the stories behind their outfits, emphasizing diversity and personal connections to fashion. Dafoe, known for his unique style, is the perfect face for the campaign, which highlights how clothing reflects personal thoughts and desires.

The campaign also features posters by photographer Sophie Jones and runs across Europe in OOH, digital, and social platforms. It coincides with Zalando’s rebranding, introducing a modern visual identity and solidifying its position as a leading fashion eCommerce platform.

Taking on a champion in his own sport is something that few people would dare to do. However, actress Zendaya has taken the plunge in the new campaign for the On brand, and offers us a clash of the tennis titans, against the great Roger Federer. 

In search of the perfect pair of tennis shoes, the two celebrities meet in an On boutique. With a look worthy of a Western duel provocation, Zendaya invites the champion to face her on the court. What he may not know is that the actress has acquired a number of tennis notions since her appearance in the film Challengers, in which she takes on the role of a tenniswoman. 

In fact, talking about tennis is a bit of a mouthful. The match between Federer and Zendaya is air tennis, a tennis session without a ball. Despite this, the match is wild and taken very much to heart by both players.

While the 2024 edition of the latter is in full swing, the country’s hopes rest on a very promising generation, positioning itself as the favorite team. It is in particular the prodigy Jude Bellingham, 20 years old and already winner of the Champions League, who is expected to take his team to the big night.

Indeed, victory is what Adidas hopes for this player it sponsors while the English selection wears the Nike Swoosh. To mark the occasion, the sports equipment manufacturer is presenting a new advertising film to the sound of the most legendary English boys in music: the Beatles. As if it had been written for the player, the song “Hey Jude”, released in 1968, is addressed to a man, begging him not to ruin everything.

In the spot, the sound resonates as the country uniting around the player to better triumph.

Citroën’s latest ad campaign, “The Ice Ballet,” crafted by the renowned agency BETC Paris, is a head-turning masterpiece that blends visual spectacle with delightful absurdity.
Forget graceful dancers on a stage; here, a construction worker performs a captivating ice ballet in perfect harmony with his trusty Citroën ë-Berlingo van. This quirky ad is more than just entertainment. It’s a powerful metaphor for the seamless partnership between you and your Citroën.
It highlights the ë-Berlingo’s ability to adapt and excel alongside you, no matter the task at hand. 
Praised for its creativity and execution, “The Ice Ballet” is sure to spark conversation.
It’s a reminder that Citroën isn’t afraid to push boundaries and create truly memorable campaigns.

The haute couture house’s Autumn-Winter 2024-2025 show was recently presented at the Grand Palais Éphémère in Paris.
And it wasn’t announced in just any way! 
Indeed, Chanel called on Pénélope Cruz and Brad Pitt to reinterpret the roles of the two lovers in Claude Lelouch’s 1966 cult film Un homme et une femme.
An atypical way to announce a fashion show! 
A cult French love story, Un homme et une femme won the Palme d’Or at the 1966 Cannes Film Festival. 
Virginie Viard, a leading French couturier and Artistic Director at Chanel, imagined this remake starring Penelope Cruz and Brad Pitt.