Social media shapes our vision of the world and has taken over our minds. Internal communication must evolve to become more impactful. “Experiential events,” which embody strategy and values, generate a far greater impact than social media. They engage people physically and emotionally, creating lasting connections, while harnessing collective emotion to truly capture attention.

Engaging teams may seem like an obvious solution, but in 2025, it is essential. This approach sets us apart from traditional digital tools, video speeches, social networks, and internal messaging—all of which are often drowned out by the thousands of daily messages circulating on these platforms.

The true value of a company lies in the human chain that holds it together. The challenge for 2025 is to MOTIVATE your teams by creating internal “positive counter-influence” campaigns rooted in experiential events.

Inclusivity and accessibility have become central themes in communication today—not only as ethical imperatives but also as strategic levers for organizations and professionals in design, content creation, and development. Communication wields significant influence in shaping perceptions, reference models, and access to information. Thus, those working in the sector bear the responsibility of fostering new narratives that dismantle stereotypes and broaden shared cultural imaginaries.

This white paper delves into the importance of adopting approaches and strategies that embrace diversity and ensure equitable access to information, which is essential in an increasingly interconnected society.

Introduction

In the digital age, people’s expectations of communication have undergone a radical transformation. Communication now means more than disseminating messages—it’s about creating authentic, inclusive, and accessible experiences that generate real and lasting impact.

But what do we mean by “Inclusivity” and “Accessibility”?
The two terms represent distinct yet deeply complementary aspects:

• Inclusivity involves authentically and respectfully representing diverse experiences and identities. It reflects the recognition of individuality and others’ choices.
• Accessibility, in the realm of design and technology, entails creating content, services, and platforms that are easy to use for everyone, regardless of abilities or the technologies they employ. This is governed by regulations outlining indicators and standards to be met.

The Challenge of Representation: Toward a Pluralistic Imaginary

The Current State
According to a 2023 report by CreativeX, only 4% of individuals featured in over 126,000 global advertisements were aged 60 or older. This reveals how older demographics are nearly absent from mainstream cultural narratives, and when represented, they are often portrayed in stereotypical or negative ways. This bias extends to younger generations with foreign backgrounds, the LGBTQIA+ community, and people with disabilities. Non-inclusive representations restrict the audience’s worldview, confining it to standardized and conventional models.

Implications
The challenge is to craft new narratives that honor human diversity, celebrate a plurality of experiences, and adopt inclusive models that allow everyone to see themselves reflected in communication.

The Power of Language: Inclusion Begins with Words

Linguistic Biases
A “Language Bias in Performance Feedback 2024” report highlights that women are seven times more likely than men to internalize negative stereotypes. This bias is evident in language, which historically defaults to male-centered norms. For example, the generic masculine is still widely used, and adopting gender-specific professional titles remains challenging.

Language Evolves with Us
Choosing words thoughtfully is a crucial step in combating discrimination and promoting respectful communication. The potential for meaningful change is both tangible and necessary. Using language more consciously broadens shared cultural horizons, ensuring that everyone feels “seen” and welcomed.

Designing Accessible and Inclusive Experiences

The Current Context
Approximately 15% of the global population lives with some form of disability—whether temporary or permanent (Beyond Accessibility Compliance, Sukriti Chadha). Despite advancements, millions face barriers when interacting with products or services, especially online. Digital barriers severely restrict access to social and professional opportunities, making accessibility an urgent priority.

Strategic Solutions
Creating accessibility involves implementing universal design practices and solutions that are usable regardless of hardware, software, language, or abilities. Tools such as readability testing, multilingual translation, alt-text for images, and responsive design are essential.

Accessible Design
To ensure content is accessible, specific design elements should be integrated early in the process, including:

• High-contrast color schemes to enhance readability.
• Alternative text for images, enabling visually impaired individuals to access information.
• Subtitles and transcripts for audio and video content to assist those with hearing impairments.
• Simplified and structured text layouts, which improve comprehension for individuals with cognitive or learning disabilities.

Conclusions

The Impact on Brands
Creating accessible experiences not only enables everyone to participate fully in social, cultural, and professional life but also broadens potential audience reach. Incorporating accessible practices and inclusive language presents an opportunity to extend the reach of your content and strengthen your brand. This is not a fleeting trend—it’s a foundational element of modern and responsible communication.

Want to Learn More?
In the podcast Fuori Standard, Triplesense Reply offers practical insights and in-depth discussions on accessible design and inclusive language, contributing to a more equitable and inclusive society.

Listen to all episodes and discover how to create communication that embraces and celebrates the richness of human diversity.

 

RevolutionR announces its entry into the territorial sponsorship market, with the ambition of marrying brands and territories. Territories are real playgrounds for advertisers: anything is possible. Our expertise enables us to create unique experiences and tell stories that reflect the values of our brands and the specific characteristics of our destinations.

To launch this department, RevolutionR is bringing on board two of France’s leading outdoor destinations: Val Thorens, Europe’s highest ski resort, voted best resort in the world on several occasions, and Médoc Atlantique, with its 13 communes from Lacanau to Verdon-sur-mer, an emblematic surfing and outdoor leisure destination.

With the launch of our territorial sponsorship service, RevolutionR is positioning itself as the essential gateway for brands wishing to associate themselves with territories.

If you are interested in this subject….

At Usbek & Rica, we see this reflex in organisations every day: as polycrisis escalates, they adopt emergency communications to convince everyone that they are moving faster than anyone else. Let’s be honest, it doesn’t work. Worse, it adds noise to the noise. Too many years of greenwashing have gone by: audiences have become intransigent, even insensitive.

At Usbek & Rica, our work with companies and institutions involves exploring the future to gather audiences around stories that embrace contradiction and dare to be enthusiastic.

Our current obsession? To enable every organisation, and even every employee, to behave like a “good ancestor” from now on, and thus leave a positive mark on future generations.