Our news

Welcome to our blog! Here, we share insights, news, and information about our projects. We believe in transparency and the importance of data sharing, which is why this blog is a space where we invite you to discover our values and expertise. Stay tunned and explore the content we provide for you!

Favorite creative of September 2025

Favorite creative BMW GROUPE x Jung von Matt

Free Hand of September 2025

Free Hand September 2025 | "The European" andzup

[Press release​] New website, smarter offers

andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

Free Hand of July 2025

"Let's not let the openweb slip out of our media plans!"

The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

How do I write a prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

BtoB email prospecting: key success factors​

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.

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