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Decision-Maker Job Changes: The Strategic Sales Trigger to Dominate the B2B Market

Découvrez pourquoi les mouvements de nomination sont des signaux stratégiques en B2B. Apprenez à les tracker et les exploiter pour booster vos ventes avec andzup.

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The Org Chart: A Pillar of Organizational Excellence and B2B Sales Strategy

Discover how the organizational chart (org chart) becomes a growth lever for your B2B sales. Complete guide on account mapping, ABM, and data-driven marketing.

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B2B ABM Strategy: The Ultimate Guide to Targeting High-Value Accounts

Master your B2B ABM strategy. Learn how to identify high-fit accounts using intent data, scoring, and multi-channel execution to boost your B2B revenue.

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Best Time to Send Cold Emails: Maximize Responses and Generate More B2B Leads

Discover the best time to send cold emails to maximize your open and response rates in B2B. Data-backed tips on days, hours, and follow-up sequences to generate more leads.

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Sales enablement and intent data: Accelerate your B2B prospecting

Boost your B2B sales strategy by combining sales enablement with intent data. Discover how to identify and engage high-intent prospects at the right time.

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B2B Lead Generation: The Complete Framework to Attract Qualified Prospects

Master B2B lead generation with our comprehensive guide. Learn how to combine SEO, automation, and high-quality data to fuel your sales pipeline.

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B2B Lead Qualification: How to Attract the Right Prospects and Boost Conversions

Stop wasting time on low-quality prospects. Master B2B lead qualification, define your ICP, and align Sales and Marketing to boost your conversion rates.

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Competitive Intelligence: How to Anticipate Market Trends

Boost your edge with effective competitive intelligence. Learn how to identify opportunities, track rivals, and anticipate B2B market trends.

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CRM Integration: How to Master Your Project from A to Z

Master your CRM integration to unify data, automate workflows, and boost CX. Discover how to sync your tech stack and leverage andzup for B2B growth.

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Lead Scoring: How to Prioritize Your B2B Prospects and Maximize Marketing ROI

Master lead scoring to identify high-value prospects, optimize your sales funnel, and boost conversion rates with data-driven B2B strategies.

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Scale Your Revenue with Automated Sales Prospecting

Discover how automated sales prospecting can transform your B2B outreach. Save time, scale your efforts, and maintain high-quality personalization to book more meetings.

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How to Build a Data-Driven Marketing Strategy for High-Impact Campaigns

Master data-driven marketing to boost your B2B performance. Learn how to leverage high-quality data to personalize outreach, optimize ROI, and scale your growth with andzup.

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How to Convert B2B Leads into Customers: Proven Methods for Success

Master the B2B sales cycle. Learn how to align marketing and sales to effectively convert high-quality leads into loyal customers with these concrete steps.

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How to Optimize Time to Market with Strategic B2B Prospecting

Reduce your Time to Market and outpace the competition. Discover how aligning B2B prospecting with your GTM strategy accelerates revenue and innovation

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B2B Database: How to Build and Leverage Data for Sales Growth

Discover how to build and use a high-quality B2B database to target the right decision-makers and accelerate your business growth in Europe.

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B2B Lead Generation & SEO: How to Turn Visibility into Qualified Meetings

SEO is a powerful tool for visibility, but traffic is useless without conversion. Learn how to combine high-quality content with andzup’s B2B data to turn clicks into sales opportunities.

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Favorite creative of February 2026

Snack brand Pringles puts the spotlight on the playful connections that form when passing a tube of the snacks to one another, in this European campaign

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Favorite creative of January 2026

Jeep and BETC unveil “The Great Pretenders,” a clever campaign for the Jeep Compass that mocks fake adventurers with humor and style.

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Favorite creative of December 2025

Favorite creative Apple x TBWAMedia Arts Lab

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Favorite creative of November 2025

Favorite creative ALDI x MCCANN MANCHESTER

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Favorite creative of October 2025

Favorite creative TEMPO ESSITY x AMV BBDO

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Favorite creative of September 2025

Favorite creative BMW GROUPE x Jung von Matt

EN_News

[Press release] New website, smarter offers

andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

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Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

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The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

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What exactly is a sales prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

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BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

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BtoB email prospecting: key success factors

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.

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New business generation:the key to success for your business

Successful sales prospecting is a major challenge, crucial to any business development strategy. It is the key activity for sustaining your company’s business and increasing your market value.

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European prospecting database

andzup databases are designed for the communication business lines, and contain all the data you need to facilitate your development in Europe: Italy, Germany, Belgium and the Netherlands. An overview of solutions to strengthen your international business strategy.

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