Favorite creative of February 2025

Uber Eats‘ latest campaign, “When You’ve Done Enough”, cleverly combines humor, storytelling, and a universal insight: everyone deserves a break even the most feared villains. Featuring Javier Bardem, known for his iconic villain roles, the ad portrays a mastermind who, after a long day of scheming, chooses to unwind with an Uber Eats order. This unexpected yet relatable scenario transforms food delivery into a moment of well-earned relaxation.

Behind this engaging concept is the renowned Mother London, known for its bold and innovative approach. Directed by David Shane, the campaign goes beyond traditional promotion by crafting a story that resonates with audiences. Instead of focusing on price or variety, Uber Eats highlights emotion and experience, positioning itself as more than just a delivery service it’s a companion for moments of exhaustion and self-care. By using humor and a strong narrative, the brand delivers a memorable message: even villains need a break sometimes.