Directed by Wieden+Kennedy London and brimming with indulgent charm, Kahlúa and Tony’s Chocolonely’s new campaign serves up a rich twist on cocktail culture. “Glass of Goodness,” the latest spot, introduces the Espresso MarTony—a decadent Espresso Martini presented in a Tony’s milk chocolate glass, blurring the lines between drink and dessert.

The film invites viewers into a world where sustainability meets indulgence, spotlighting the joy of savoring life’s little luxuries. With warm, tempting visuals and a cheeky narrative, it captures the playful spirit behind two beloved brands coming together.

This inventive blend of ethics and enjoyment is already turning heads, reaffirming both Kahlúa and Tony’s Chocolonely as champions of creativity and conscience in the world of treats.

Directed by filmmaker Spike Jonze (“Her,” “Being John Malkovich”) and starring actor Pedro Pascal, Apple’s new film showcases AirPods 4 with active noise cancellation (ANC), the power of music and dancing.

The spot tells the story of how Pedro Pascal gets his heart broken. Everything turns nostalgic when the song “El conticinio” by Guitarricadelafuente starts playing. Things change when Pedro Pascal activates the noise cancellation of his new AirPods 4. Listening to music through these headphones, he visualizes a lighter and happier version of himself.

The campaign becomes a viral phenomenon, reaching over two and a half million views on YouTube in less than 24 hours. The agency behind the spot was TBWA Media Arts Lab Los Angeles.

Uber Eats‘ latest campaign, “When You’ve Done Enough”, cleverly combines humor, storytelling, and a universal insight: everyone deserves a break—even the most feared villains. Featuring Javier Bardem, known for his iconic villain roles, the ad portrays a mastermind who, after a long day of scheming, chooses to unwind with an Uber Eats order. This unexpected yet relatable scenario transforms food delivery into a moment of well-earned relaxation.

Behind this engaging concept is the renowned Mother London, known for its bold and innovative approach. Directed by David Shane, the campaign goes beyond traditional promotion by crafting a story that resonates with audiences. Instead of focusing on price or variety, Uber Eats highlights emotion and experience, positioning itself as more than just a delivery service—it’s a companion for moments of exhaustion and self-care. By using humor and a strong narrative, the brand delivers a memorable message: even villains need a break sometimes.

Kodiak is expanding its high-protein, whole-grain lineup with the Limited-Edition Apple Brown Sugar Pecan Oatmeal, developed in collaboration with “Chief Brand Officer” Zac Efron. Known for his commitment to fitness and outdoor adventure, he played an active role in crafting a nutritious oatmeal with less sugar and more wholesome ingredients. “My goal was to create an oatmeal that’s really delicious and really good for you,” he shared. “I think we nailed it, and I’m so excited for people to try it.”

To bring this launch to life, the brand partnered with Finn Partners to develop a dynamic campaign featuring Zac Efron enjoying the oatmeal in the great outdoors, reinforcing a commitment to real ingredients and active lifestyles. More than just a product release, the campaign underscores a growing trend where brands and ambassadors collaborate beyond endorsements to shape product innovation and authentic storytelling.

Adding a deeper purpose, every purchase of this oatmeal supports Kodiak’s Keep It Wild initiatives, with a portion of sales donated to wildlife conservation efforts, a cause close to Zac Efron’s heart. “I’m extremely grateful that this project will contribute to wildlife preservation,” he said. This initiative strengthens a mission-driven brand identity, appealing to consumers who seek both nutrition and a positive impact with their choices.

Heartstrings is an emotional journey portraying a father living with moderate hearing loss. Created by TBWA\Media Arts Lab LA, the campaign underscores the transformative impact of Apple’s AirPods. The global media strategy spans TV, digital, and social platforms.

The campaign, launched ahead of the International Day of Persons with Disabilities (December 3), is inspired by research highlighting how hearing loss is often inadequately addressed with hearing aids. This neglect can significantly impact an individual’s overall well-being, potentially contributing to dementia and social isolation.

Etsy’s holiday campaign, created in collaboration with Orchard Creative, features the beloved Waldo from the “Where’s Waldo” series in a heartwarming narrative. The ad shows Waldo navigating busy crowds where he’s always recognized but never truly seen on a personal level. This changes when a friend gifts him a handmade item from an Etsy seller, making him feel genuinely understood and valued.

The campaign’s concept was inspired by Waldo’s universal recognition and how it contrasts with a lack of deep connection. As Etsy’s Chief Brand Officer Brad Minor explains, “Waldo is someone who’s always being spotted but never really known.” This unique approach flips the familiar narrative, showcasing how thoughtful, personalized gifts from Etsy can create meaningful connections, especially during the holiday season.

In addition to Waldo’s story, the campaign highlights real Etsy creators, like Alexis Anne Grant, who crafts ornaments with emotional significance, and collaborations with celebrities such as Drew Barrymore and Naomi Osaka, who share their favorite Etsy finds. The message emphasizes the value of thoughtful, one-of-a-kind gifts that resonate deeply with recipients.

Mammut‘s autumn campaign was created and produced by global digital agency partner DEPT. 

Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.

Mammut has a long history of standing out in an industry that started blurring the lines between streetwear and mountaineering.
Mammut’s appearance in the city environment where streetwear brands thrive is a way to signal that it doesn’t agree with the direction the industry is taking, it will always stay true to its roots, stay above the tree line, and will never sell out. By temporarily transforming the city environment, Mammut seeks to reconnect city dwellers with the great outdoors, inspiring them to embrace their adventurous spirit and experience the authenticity of the mountains.

Zalando‘s Autumn/Winter 2024 campaign, directed by Aube Perrie and featuring Willem Dafoe, promotes individuality and self-expression through fashion. Created by Wieden+Kennedy Amsterdam, the campaign includes influencers like Brigitte Nielsen and Luka Sabbat.

The ads, titled “What Do I Wear?“, encourage viewers to consider the stories behind their outfits, emphasizing diversity and personal connections to fashion. Dafoe, known for his unique style, is the perfect face for the campaign, which highlights how clothing reflects personal thoughts and desires.

The campaign also features posters by photographer Sophie Jones and runs across Europe in OOH, digital, and social platforms. It coincides with Zalando’s rebranding, introducing a modern visual identity and solidifying its position as a leading fashion eCommerce platform.

Taking on a champion in his own sport is something that few people would dare to do. However, actress Zendaya has taken the plunge in the new campaign for the On brand, and offers us a clash of the tennis titans, against the great Roger Federer. 

In search of the perfect pair of tennis shoes, the two celebrities meet in an On boutique. With a look worthy of a Western duel provocation, Zendaya invites the champion to face her on the court. What he may not know is that the actress has acquired a number of tennis notions since her appearance in the film Challengers, in which she takes on the role of a tenniswoman. 

In fact, talking about tennis is a bit of a mouthful. The match between Federer and Zendaya is air tennis, a tennis session without a ball. Despite this, the match is wild and taken very much to heart by both players.

While the 2024 edition of the latter is in full swing, the country’s hopes rest on a very promising generation, positioning itself as the favorite team. It is in particular the prodigy Jude Bellingham, 20 years old and already winner of the Champions League, who is expected to take his team to the big night.

Indeed, victory is what Adidas hopes for this player it sponsors while the English selection wears the Nike Swoosh. To mark the occasion, the sports equipment manufacturer is presenting a new advertising film to the sound of the most legendary English boys in music: the Beatles. As if it had been written for the player, the song “Hey Jude”, released in 1968, is addressed to a man, begging him not to ruin everything.

In the spot, the sound resonates as the country uniting around the player to better triumph.