TBS group becomes opper
TBS group rebrands to affirm its ambition of becoming the leading European provider of media solutions.
TBS group is taking a new step in its development by adopting a new identity: opper. The change of name is intended to clarify the group’s offering, enhance its visibility and affirm its ambition to become Europe’s leading publisher of media solutions. Present in France, Italy, Germany, Spain and the Benelux countries, opper supports its partners throughout the monetisation and audience revenue management chain
By adopting the opper brand, the former TBS group is simplifying its market positioning. opper offers an integrated and comprehensive platform designed to support companies in the media, information and entertainment sectors in building sustainable businessmodels. Thanks to our in-depth understanding of the specific challenges facing the sector, our solutions optimise the management and monetisation of revenues from audiences and content. This new identity is also reflected in the launch of a new website: www.opper.io, available from 03 October 2024.
opper makes the Group’s offering even clearer in the marketplace, facilitating direct and effective interaction with partners and users. This strategy is fully in line with our ambition to become the European leader in content and audience monetisation.
This change of name is in response to a need for clarification following TBS group’s sustained growth. Over the years, the group has acquired numerous companies and developed various solutions, creating an image of a complex ecosystem. However, these technological solutions and services are all geared towards a single objective : to help media players build a solid business model. The launch of opper marks the culmination of this strategic repositioning, initiated over four years ago.
opper’s offer is based around three universes: data, software and services. opper supports its partners throughout the marketing and revenue management chain, whether direct or indirect, from advertising monetisation or content sales. From prospecting to engagement and acquisition, through to service delivery, billing and revenue analysis, opper deploys a range of products designed to optimise the development and management of advertising and subscription revenues.
opper’s competitive advantage is based on solid expertise acquired over more than 30 years in the media, information and entertainment market. This in-depth knowledge enables us to comprehensively address all the issues associated with revenue management for companies in the sector. What’s more, the solutions we offer are highly innovative, the result of an ambitious research and development strategy underpinned by substantial ongoing investment. This approach guarantees industry-leading products capable of meeting current and future market challenges.
To find out more, visit : www.opper.io
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