Uber Eats‘ latest campaign, “When You’ve Done Enough”, cleverly combines humor, storytelling, and a universal insight: everyone deserves a break—even the most feared villains. Featuring Javier Bardem, known for his iconic villain roles, the ad portrays a mastermind who, after a long day of scheming, chooses to unwind with an Uber Eats order. This unexpected yet relatable scenario transforms food delivery into a moment of well-earned relaxation.

Behind this engaging concept is the renowned Mother London, known for its bold and innovative approach. Directed by David Shane, the campaign goes beyond traditional promotion by crafting a story that resonates with audiences. Instead of focusing on price or variety, Uber Eats highlights emotion and experience, positioning itself as more than just a delivery service—it’s a companion for moments of exhaustion and self-care. By using humor and a strong narrative, the brand delivers a memorable message: even villains need a break sometimes.

Kodiak is expanding its high-protein, whole-grain lineup with the Limited-Edition Apple Brown Sugar Pecan Oatmeal, developed in collaboration with “Chief Brand Officer” Zac Efron. Known for his commitment to fitness and outdoor adventure, he played an active role in crafting a nutritious oatmeal with less sugar and more wholesome ingredients. “My goal was to create an oatmeal that’s really delicious and really good for you,” he shared. “I think we nailed it, and I’m so excited for people to try it.”

To bring this launch to life, the brand partnered with Finn Partners to develop a dynamic campaign featuring Zac Efron enjoying the oatmeal in the great outdoors, reinforcing a commitment to real ingredients and active lifestyles. More than just a product release, the campaign underscores a growing trend where brands and ambassadors collaborate beyond endorsements to shape product innovation and authentic storytelling.

Adding a deeper purpose, every purchase of this oatmeal supports Kodiak’s Keep It Wild initiatives, with a portion of sales donated to wildlife conservation efforts, a cause close to Zac Efron’s heart. “I’m extremely grateful that this project will contribute to wildlife preservation,” he said. This initiative strengthens a mission-driven brand identity, appealing to consumers who seek both nutrition and a positive impact with their choices.

Etsy’s holiday campaign, created in collaboration with Orchard Creative, features the beloved Waldo from the “Where’s Waldo” series in a heartwarming narrative. The ad shows Waldo navigating busy crowds where he’s always recognized but never truly seen on a personal level. This changes when a friend gifts him a handmade item from an Etsy seller, making him feel genuinely understood and valued.

The campaign’s concept was inspired by Waldo’s universal recognition and how it contrasts with a lack of deep connection. As Etsy’s Chief Brand Officer Brad Minor explains, “Waldo is someone who’s always being spotted but never really known.” This unique approach flips the familiar narrative, showcasing how thoughtful, personalized gifts from Etsy can create meaningful connections, especially during the holiday season.

In addition to Waldo’s story, the campaign highlights real Etsy creators, like Alexis Anne Grant, who crafts ornaments with emotional significance, and collaborations with celebrities such as Drew Barrymore and Naomi Osaka, who share their favorite Etsy finds. The message emphasizes the value of thoughtful, one-of-a-kind gifts that resonate deeply with recipients.

Taking on a champion in his own sport is something that few people would dare to do. However, actress Zendaya has taken the plunge in the new campaign for the On brand, and offers us a clash of the tennis titans, against the great Roger Federer. 

In search of the perfect pair of tennis shoes, the two celebrities meet in an On boutique. With a look worthy of a Western duel provocation, Zendaya invites the champion to face her on the court. What he may not know is that the actress has acquired a number of tennis notions since her appearance in the film Challengers, in which she takes on the role of a tenniswoman. 

In fact, talking about tennis is a bit of a mouthful. The match between Federer and Zendaya is air tennis, a tennis session without a ball. Despite this, the match is wild and taken very much to heart by both players.