Free Hand | May 2025

How can you maximise your visibility when the French are subjected to over 1,200 stimuli every day? How can a brand get noticed and boost its impact? 
 
It’s no coincidence that the digital out-of-home (DOOH) sector is the 2nd most dynamic medium in 2024 after digital, capturing 46% of outdoor advertisers compared with 27% 5 years ago (source: BUMP 2024 France Pub – IREP – Kantar).
 
With innovations like the Skyframe Italie Deux – the new 2x34m2 double giant screen (indoor and outdoor) is an even more spectacular opportunity to capture consumers’ attention. Faced with an increasingly demanding and connected audience, adopt an iconic and unique format in a highly standardised DOOH market and add value to your brand by becoming unmissable. 34m2 is the best way to be seen.