Apple

Heartstrings is an emotional journey portraying a father living with moderate hearing loss. Created by TBWA\Media Arts Lab LA, the campaign underscores the transformative impact of Apple’s AirPods. The global media strategy spans TV, digital, and social platforms.

The campaign, launched ahead of the International Day of Persons with Disabilities (December 3), is inspired by research highlighting how hearing loss is often inadequately addressed with hearing aids. This neglect can significantly impact an individual’s overall well-being, potentially contributing to dementia and social isolation.