How does DooH it integrate andzup into their business and/or marketing strategy on a daily basis?

"The direct impact is significant time savings since, before using andzup, our teams had to qualify contacts using tools like LinkedIn. We are also more effective in our sales approach thanks to the business information associated with the contacts, enabling us to save time for both ourselves and the prospects. We address the right offer to the right person."

About Dooh it

DooH IT finds its essence in the societal impact it brings to the advertising world. 🚀

With its innovative digital media, DooH IT offers brands the opportunity to communicate without loss while giving a societal impact role to their advertising budgets.

For each campaign, a portion of the advertising revenue is shared with DooH IT’s partner drivers and couriers.

The goal ? To facilitate the daily lives of eco-mobility actors through advertising. 🍀

DooH IT’s two innovative media platforms are: 🚕 DigiCab, an onboard tablet with embedded AI deployed in taxis and ride-sharing vehicles, engaging passengers and measuring their interest in the displayed videos and 🚲 DigiBag, a mass urban media in the form of a digital delivery bag with embedded AI to measure real-time audience data and communicate near points of sale/interest.

To date, over 150 brands have trusted DooH IT.

business sector

Sales House

company size

Small business

location

Paris

France

customers since

4 years

How did you choose to use andzup ?

andzup was recommended to us by other market players for the quality and accuracy of the market information it provides.

When we tested andzup, we quickly appreciated the tool for its budget analysis of the current and previous years, as well as its detailed organizational charts of our clients and prospects.

How do you use andzup in your company and which department does it serve?

We use andzup as an essential support for our new client acquisition efforts.

Our sales teams consult andzup to contact prospects in their portfolio with the aim of initiating a conversation or setting up a meeting.

andzup is also used by our marketing teams to build awareness of our offerings among targeted prospects identified as relevant for those specific offerings.

What is the feature you use most often?

The feature we use most frequently is the contact search using various targeting criteria.

This allows us to easily and quickly identify media purchasing decision-makers who are part of our respective portfolios.

What is the direct impact of using Andzup for you and your teams?

The direct impact is significant time savings since, before using andzup, our teams had to qualify contacts using tools like LinkedIn.

We are also more effective in our sales approach thanks to the business information associated with the contacts, enabling us to save time for both ourselves and the prospects. We address the right offer to the right person.

How did you feel about the transition from lefac.com to Andzup in one word? What do you think of the new platform?

Fearless, as we were already very satisfied with the tool, and we couldn’t see how it could be more effective for our needs.

Upon discovering andzup, we were pleasantly surprised by the “even better” experience. The simplified search, access to pitches and gains, and organizational charts are just some of the features that we were delighted to discover.