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Categorie: Testmonials from our clients – media

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Testmonials from our clients - media

Thierry Magerman, General Manager – Custom Regie

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Thierry Magerman, General Manager van Custom Regie, deelt zijn ervaring met andzup.

Over Custom Regie

Custom Regie is een onafhankelijke regie, gespecialiseerd in de verkoop van op maat gemaakte mediaroplossingen.

Opgericht in januari 2010, richt Custom Regie zich op merkemedia, aanvankelijk via papieren magazines. Zij garandeert inkomsten voor uitgevers en gerichte effectiviteit voor adverteerders.

Vandaag de dag heeft zij twee activiteitenpijlers: de aankoop van ruimte in merkemedia en merkpartnerschappen, gericht op het creëren van synergieën en diepe relaties tussen merken en consumenten.

SECTOR VAN ACTIVITEIT​

Reclameregie

LOCATIE​

België

klanten sinds

8 jaar

WAT HEEFT U GEMOTIVEERD OM EEN ANDZUP-LICENTIE AF TE SLUITEN?

Wat ons motiveerde om ons te abonneren op andzup, was het kwalitatieve aspect van de database.

WELKE IMPACT HEEFT HET GEBRUIK VAN ANDZUP GEHAD OP UW ACTIVITEITEN EN DIE VAN UW TEAMS?

De zoekopdrachten zijn efficiënt en direct. Voor ons was dit een waardevolle tijdsbesparing bij het vinden van de juiste persoon.

WELKE ANDZUP-FUNCTIES BESCHOUWT U ALS ONMISBAAR VOOR UW WERK?

Wij gebruiken voornamelijk de sorteerfuncties op basis van functies, evenals de contactgegevens en de taalvoorkeuren van de personen.

HOE ZOU U ANDZUP BESCHRIJVEN AAN EEN COLLEGA OF ZAKELIJKE PARTNER DIE ONZE PLATFORM NOG NIET KENT?

andzup is een essentiële en effectieve moderne tool die nodig is voor de ontwikkeling van sales- en marketingafdelingen. De klantondersteuning is altijd zeer efficiënt en beschikbaar.

Wat vindt u van het nieuwe andzup-platform in vergelijking met de oude versie (lefac.com)?

De nieuwe versie van andzup is zeer snel en zeer gebruiksvriendelijk.

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Wilt u meer weten over andzup?

Onze vertegenwoordigers zijn beschikbaar om u de andzup-oplossing in enkele minuten uiteen te zetten. 

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Testmonials from our clients - media

Nathalie Colin, Media Consultant – Publilux

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Nathalie Colin, Media Consultant for Publilux, shares her experience with andzup

About Publilux

Publilux is an advertising agency offering OOH & DOOH solutions throughout the Grand Duchy of Luxembourg. This family-owned business just celebrated its 70th anniversary.

Supported by qualified collaborators, Publilux positions itself as an expert in the (D)OOH communication market. 📣

Today, Publilux manages the sale of advertising spaces on behalf of key concessionaires in Luxembourg, such as transport companies, municipal administrations, shopping centers, etc.

Publilux offers 2m² advertising faces located on streets, in parking lots, and in Cactus shopping centers, as well as digital screens placed in parking lots, bus shelters, and on buses. 🚌

business sector

Sales House

company size

Small business

location

Luxembourg

customers since

5 years

WHAT MOTIVATED YOU TO SUBSCRIBE TO AN ANDZUP LICENSE?

What motivated us to subscribe to andzup was the fact that we needed to use a reliable and updated database.

WHAT IMPACT HAS USING ANDZUP HAD ON YOUR BUSINESS AND YOUR TEAMS?

andzup has provided us with significant time savings as the tool delivers multiple pieces of information for the same company, facilitating prospecting.

WHAT ANDZUP FEATURES DO YOU CONSIDER ESSENTIAL FOR YOUR WORK?

At Publilux, we primarily use the weekly movements for contact information and investments predominantly. We also use the quick search for contact information and advertising investments.

HOW DID YOU FEEL ABOUT THE SWITCH FROM LEFAC.COM TO ANDZUP IN ONE WORD? WHAT DO YOU THINK OF THE NEW PLATFORM?

The new andzup version is more user-friendly and comprehensive. Moreover, the company profile information is more readable.

HOW WOULD YOU DESCRIBE ANDZUP TO A COLLEAGUE OR A BUSINESS PARTNER WHO IS NOT YET FAMILIAR WITH OUR PLATFORM?

andzup is an updated, reliable, and easy-to-use database.

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Testmonials from our clients - media

Mikael Bes, Co founder & CEO – DooH it

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How does DooH it integrate andzup into their business and/or marketing strategy on a daily basis?

"The direct impact is significant time savings since, before using andzup, our teams had to qualify contacts using tools like LinkedIn. We are also more effective in our sales approach thanks to the business information associated with the contacts, enabling us to save time for both ourselves and the prospects. We address the right offer to the right person."
Mikael Bes
Mikael BesCo-founder & CEO - DooH it

About Dooh it

DooH IT finds its essence in the societal impact it brings to the advertising world. 🚀

With its innovative digital media, DooH IT offers brands the opportunity to communicate without loss while giving a societal impact role to their advertising budgets.

For each campaign, a portion of the advertising revenue is shared with DooH IT’s partner drivers and couriers.

The goal ? To facilitate the daily lives of eco-mobility actors through advertising. 🍀

DooH IT’s two innovative media platforms are: 🚕 DigiCab, an onboard tablet with embedded AI deployed in taxis and ride-sharing vehicles, engaging passengers and measuring their interest in the displayed videos  and 🚲 DigiBag, a mass urban media in the form of a digital delivery bag with embedded AI to measure real-time audience data and communicate near points of sale/interest.

To date, over 150 brands have trusted DooH IT.

business sector

Sales House

company size

Small business

location

Paris

France

customers since

4 years

How did you choose to use andzup ?

andzup was recommended to us by other market players for the quality and accuracy of the market information it provides.

When we tested andzup, we quickly appreciated the tool for its budget analysis of the current and previous years, as well as its detailed organizational charts of our clients and prospects.

How do you use andzup in your company and which department does it serve?

We use andzup as an essential support for our new client acquisition efforts.

Our sales teams consult andzup to contact prospects in their portfolio with the aim of initiating a conversation or setting up a meeting.

andzup is also used by our marketing teams to build awareness of our offerings among targeted prospects identified as relevant for those specific offerings.

What is the feature you use most often?

The feature we use most frequently is the contact search using various targeting criteria.

This allows us to easily and quickly identify media purchasing decision-makers who are part of our respective portfolios.

What is the direct impact of using Andzup for you and your teams?

The direct impact is significant time savings since, before using andzup, our teams had to qualify contacts using tools like LinkedIn.

We are also more effective in our sales approach thanks to the business information associated with the contacts, enabling us to save time for both ourselves and the prospects.  We address the right offer to the right person.

How did you feel about the transition from lefac.com to Andzup in one word? What do you think of the new platform?

Fearless, as we were already very satisfied with the tool, and we couldn’t see how it could be more effective for our needs.

Upon discovering andzup, we were pleasantly surprised by the “even better” experience. The simplified search, access to pitches and gains, and organizational charts are just some of the features that we were delighted to discover.

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