What if moving was the exact moment your clients looked elsewhere?
Changing addresses isn’t just about cardboard boxes. It’s a behavioral earthquake, a “Grand Reset” where brand loyalty collapses. To decode this momentum, SeLoger Advertising conducted an exclusive study with YouGov.
The findings shake up certainties: this life milestone triggers overconsumption and massive switching that goes far beyond banking or energy. Household appliances, kitchens, large-scale retail… future movers completely reset many of their brand choices. For advertisers, this life event is a unique acquisition window to intercept consumers right as they are redefining their needs.
Discover the insights from our study to turn this “Moment Immo” into your next growth lever!
Tristan DE FRANCQUEVILLE
Sales Director
SELOGER ADVERTISING
