Nike Football x Wieden+Kennedy Portland for Rip The Script
Favorite creative of June 2026
When Football Rewrites the Rules
With “Rip The Script”, Nike Football delivers one of June’s most spectacular advertising films. Built like a six-minute blockbuster, the film places some of the world’s biggest football icons inside a Hollywood-style studio where every move seems to have been written in advance. Then instinct, flair and chaos take over. Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vini Jr., Ronaldinho, Eric Cantona and Didier Drogba appear alongside figures from sport, music and pop culture, creating a fast-paced, larger-than-life celebration of the game.
Created by Wieden+Kennedy Portland and directed by Dan Streit through Somesuch, the campaign brings Nike Football back to what it does best: turning advertising into culture. Rather than simply gathering global stars on screen, the film builds a playful, high-energy world full of references, cameos and moments designed to travel across formats, from the full hero film to short social-first cutdowns.
Ahead of the 2026 FIFA World Cup, “Rip The Script” reminds us that the most memorable football moments rarely follow the plan. By celebrating players who break patterns, reject predictability and create their own narrative, Nike Football delivers a film that feels bold, maximalist and unmistakably true to its brand DNA. A cinematic, pop-culture-driven campaign made to live far beyond the pitch.
