Beats has launched its new Beats 360 headphones with a global campaign starring Kendall Jenner, created by Uncommon Creative Studio. Built around the line “One headphone. Every version of you,” the campaign brings the product’s customisable design to life by featuring multiple versions of Jenner, each wearing a different combination of Beats 360 cushions.

The hero film was directed by Ariel Fisher through Magna Studios, with the campaign developed by Uncommon Creative Studio.

The launch highlights Beats 360’s interchangeable cushions, allowing users to personalise the headphones to match different styles and moments. The campaign turns this product feature into its central creative idea, positioning customisation as an expression of individuality.