S2R Starbrand - Cyril Estarellas
Free Hand | January 2025
Motivate your teams through “experiential” counter-influence.
Social media shapes our vision of the world and has taken over our minds. Internal communication must evolve to become more impactful. “Experiential events,” which embody strategy and values, generate a far greater impact than social media. They engage people physically and emotionally, creating lasting connections, while harnessing collective emotion to truly capture attention.
Engaging teams may seem like an obvious solution, but in 2025, it is essential. This approach sets us apart from traditional digital tools, video speeches, social networks, and internal messaging—all of which are often drowned out by the thousands of daily messages circulating on these platforms.
The true value of a company lies in the human chain that holds it together. The challenge for 2025 is to MOTIVATE your teams by creating internal “positive counter-influence” campaigns rooted in experiential events.
