BMW GROUPE x Jung von Matt
Favorite creative of July 2025
The First of a New Era
BMW ushers in a new chapter with “The First of a New Era,” its international launch campaign for the all-electric BMW iX3. Revealed at IAA Mobility 2025, the film presents the model as a milestone in the brand’s journey toward digital, sustainable and customer-centric mobility. Created by the German agency Jung von Matt, the campaign doesn’t just showcase a car; it symbolises the transition of an iconic brand into its next phase.
What makes the campaign stand out is its creative dialogue between heritage and innovation. The film reunites legendary BMW models with the new iX3, staging them as witnesses to this pivotal moment. This narrative bridges the brand’s celebrated past and its electric future, with ten additional product films and dedicated social media content amplifying the story across global markets.
By blending emotional storytelling with strategic clarity, BMW positions the iX3 as more than a product launch, it’s a brand statement. The campaign’s global rollout ensures consistent visibility, while its powerful imagery and symbolism deliver resonance across local audiences. For marketers and creatives alike, “The First of a New Era” is a reminder that effective communication is not only about innovation, but about creating continuity, context, and cultural impact.
