ALDI x MCCANN MANCHESTER
Favorite creative of November 2025
"Kevin The Carrot"
The opening chapter of the new episodic campaign follows Kevin the Carrot as he sets off on a romantic adventure. Aldi has released a warm, charming teaser confirming the eagerly awaited comeback of its beloved Christmas mascot — Kevin the Carrot — now starring in a love-filled storyline. Created in partnership with McCann Manchester, this year’s holiday campaign reinvents the traditional Christmas advert formula with a bold serialized structure and a cinematic feel.
The campaign begins with its first episode, in which Kevin embarks on a movie-inspired journey of love, culminating in a grand proposal to his longtime sweetheart, Katie the Carrot. The teaser opens with Kevin and the couple’s dog — wearing a diamond ring on its collar — waiting outside Katie’s snowy doorstep, in a scene reminiscent of classic festive films. Kevin then presents a placard-style declaration, popping the BIG question in a moment crafted to charm and surprise viewers. And this is only the start: two additional instalments are set to air over the Christmas season, promising more humour, heart, and Aldi holiday magic.
The campaign is supported by additional social, PR, OOH, and media activations.
