PEUGEOT X BETC (PARIS)
Favorite creative of March 2026
Peugeot’s “Kittens” campaign by BETC turns category sameness into a bold creative metaphor, with a pan-European rollout across TV, digital, print and social channels.
Peugeot launches “Kittens”, a campaign that turns category sameness into a clear, memorable metaphor.
In a city populated by identical kittens (the competitors), the Peugeot 308 stands out as the lion.
The idea is built for instant recognition and strong cross-channel readability, especially in crowded feeds.
The campaign runs with a pan-European rollout, covering TV, digital, print, CRM and social.
A wide media mix designed to maximize reach and repetition across key European markets.
The creative is led by BETC (Paris), confirming Peugeot’s long-standing partnership with the agency.
Execution-wise, the film combines a miniature physical set with real kittens and VFX, enhancing realism.
This hybrid production approach reinforces memorability versus fully CGI automotive campaigns.
Strategically, Peugeot positions itself as the only brand breaking visual and narrative uniformity in the segment.
A strong example of category disruption through a simple, scalable creative device.
Credits: BETC (PARIS)
