Apple x TBWA\Media Arts Lab

Directed by filmmaker Spike Jonze (“Her,” “Being John Malkovich”) and starring actor Pedro Pascal, Apple’s new film showcases AirPods 4 with active noise cancellation (ANC), the power of music and dancing.

The spot tells the story of how Pedro Pascal gets his heart broken. Everything turns nostalgic when the song “El conticinio” by Guitarricadelafuente starts playing. Things change when Pedro Pascal activates the noise cancellation of his new AirPods 4. Listening to music through these headphones, he visualizes a lighter and happier version of himself.

The campaign becomes a viral phenomenon, reaching over two and a half million views on YouTube in less than 24 hours. The agency behind the spot was TBWA Media Arts Lab Los Angeles.