Favorite creative of january 2025

Kodiak is expanding its high-protein, whole-grain lineup with the Limited-Edition Apple Brown Sugar Pecan Oatmeal, developed in collaboration with “Chief Brand Officer” Zac Efron. Known for his commitment to fitness and outdoor adventure, he played an active role in crafting a nutritious oatmeal with less sugar and more wholesome ingredients. “My goal was to create an oatmeal that’s really delicious and really good for you,” he shared. “I think we nailed it, and I’m so excited for people to try it.”

To bring this launch to life, the brand partnered with Finn Partners to develop a dynamic campaign featuring Zac Efron enjoying the oatmeal in the great outdoors, reinforcing a commitment to real ingredients and active lifestyles. More than just a product release, the campaign underscores a growing trend where brands and ambassadors collaborate beyond endorsements to shape product innovation and authentic storytelling.

Adding a deeper purpose, every purchase of this oatmeal supports Kodiak’s Keep It Wild initiatives, with a portion of sales donated to wildlife conservation efforts, a cause close to Zac Efron’s heart. “I’m extremely grateful that this project will contribute to wildlife preservation,” he said. This initiative strengthens a mission-driven brand identity, appealing to consumers who seek both nutrition and a positive impact with their choices.