PRINGLES x AMV BBDO
Favorite creative of February 2026
Snack brand Pringles puts the spotlight on the playful connections that form when passing a tube of the snacks to one another, in this European campaign
Pringles just dropped its new European brand platform Pass the Pringles, now rolling out in 14 markets across the continent. At its heart is a simple but powerful insight: snack moments are better when shared.
From gravity-defying ads featuring acrobatic window cleaners passing a tube high above a cityscape to playful social clips of friends and families swapping snacks during gaming, football or aperitivo time, the campaign turns the act of passing Pringles into a catalyst for connection and joy.
This isn’t just PR: it’s a reminder that in today’s fast-paced world, the little moments that bring us together are worth creating, celebrating and amplifying.
Pass the Pringles is more than a tagline. It’s a call to spark moments of playful connection, wherever you are.
Credits: AMV BBDO
