Blog - BtoB Prospecting and Marketing

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andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

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Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

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Free Hand of July 2025

"Let's not let the openweb slip out of our media plans!"

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The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

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How do I write a prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

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BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

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BtoB email prospecting: key success factors

Optimising prospecting emails in BtoB is a powerful lever in marketing performance. Email campaigns and targeted prospecting help to increase the flow of qualified prospects.

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New business generation:the key to success for your business

Successful sales prospecting is a major challenge, crucial to any business development strategy. It is the key activity for sustaining your company’s business and increasing your market value.

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European prospecting database

andzup databases are designed for the communication business lines, and contain all the data you need to facilitate your development in Europe: Italy, Germany, Belgium and the Netherlands. An overview of solutions to strengthen your international business strategy.

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