Maria Paula BERNAL, auteur/autrice sur andzup

Expert articles

Sales enablement and intent data: Accelerate your B2B prospecting

Boost your B2B sales strategy by combining sales enablement with intent data. Discover how to identify and engage high-intent prospects at the right time.

Expert articles

B2B Lead Generation: The Complete Framework to Attract Qualified Prospects

Master B2B lead generation with our comprehensive guide. Learn how to combine SEO, automation, and high-quality data to fuel your sales pipeline.

Expert articles

B2B Lead Qualification: How to Attract the Right Prospects and Boost Conversions

Stop wasting time on low-quality prospects. Master B2B lead qualification, define your ICP, and align Sales and Marketing to boost your conversion rates.

Expert articles

Competitive Intelligence: How to Anticipate Market Trends

Boost your edge with effective competitive intelligence. Learn how to identify opportunities, track rivals, and anticipate B2B market trends.

Expert articles

CRM Integration: How to Master Your Project from A to Z

Master your CRM integration to unify data, automate workflows, and boost CX. Discover how to sync your tech stack and leverage andzup for B2B growth.

Expert articles

Lead Scoring: How to Prioritize Your B2B Prospects and Maximize Marketing ROI

Master lead scoring to identify high-value prospects, optimize your sales funnel, and boost conversion rates with data-driven B2B strategies.

Expert articles

Scale Your Revenue with Automated Sales Prospecting

Discover how automated sales prospecting can transform your B2B outreach. Save time, scale your efforts, and maintain high-quality personalization to book more meetings.

Expert articles

How to Build a Data-Driven Marketing Strategy for High-Impact Campaigns

Master data-driven marketing to boost your B2B performance. Learn how to leverage high-quality data to personalize outreach, optimize ROI, and scale your growth with andzup.

Expert articles

How to Convert B2B Leads into Customers: Proven Methods for Success

Master the B2B sales cycle. Learn how to align marketing and sales to effectively convert high-quality leads into loyal customers with these concrete steps.

Expert articles

How to Optimize Time to Market with Strategic B2B Prospecting

Reduce your Time to Market and outpace the competition. Discover how aligning B2B prospecting with your GTM strategy accelerates revenue and innovation

Expert articles

B2B Database: How to Build and Leverage Data for Sales Growth

Discover how to build and use a high-quality B2B database to target the right decision-makers and accelerate your business growth in Europe.

Expert articles

B2B Lead Generation & SEO: How to Turn Visibility into Qualified Meetings

SEO is a powerful tool for visibility, but traffic is useless without conversion. Learn how to combine high-quality content with andzup’s B2B data to turn clicks into sales opportunities.

Interview

Free Hand of February 2026

Barriers are falling. With GenAI, what was once reserved for creators, artists and advertisers is now accessible to everyone, everywhere, all the time.

Favorite creatives

Favorite creative of February 2026

Snack brand Pringles puts the spotlight on the playful connections that form when passing a tube of the snacks to one another, in this European campaign

Interview

Free Hand of January 2026

We remember the films and the emotions they evoke. We remember the theatre where we first discovered this magical art form.

Favorite creatives

Favorite creative of January 2026

Jeep and BETC unveil “The Great Pretenders,” a clever campaign for the Jeep Compass that mocks fake adventurers with humor and style.

Interview

Thinking Forward Is Built

Thinking Forward Is Built December 2025 | "The European" andzup

Favorite creatives

Favorite creative of December 2025

Favorite creative Apple x TBWAMedia Arts Lab

Interview

Free Hand of November 2025

Free Hand October 2025 | "The European" andzup

Favorite creatives

Favorite creative of November 2025

Favorite creative ALDI x MCCANN MANCHESTER

Interview

Free Hand of October 2025

Free Hand October 2025 | "The European" andzup

Favorite creatives

Favorite creative of October 2025

Favorite creative TEMPO ESSITY x AMV BBDO

Favorite creatives

Favorite creative of September 2025

Favorite creative BMW GROUPE x Jung von Matt

Interview

Free Hand of September 2025

Free Hand September 2025 | "The European" andzup

News

[Press release] New website, smarter offers

andzup unveils its new website and strengthens its position as the go-to B2B prospecting solution for media and communications professionals.

Favorite creatives

Favorite creative of July 2025

World launches in the U.S. to celebrate and protect humanity in the digital age

Interview

Free Hand of July 2025

"Let's not let the openweb slip out of our media plans!"

Expert articles

The marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists in contacting people who are not customers of the company, but who are likely to become so.

Expert articles

What exactly is a sales prospecting email?

To ensure your prospecting email reaches your target, you must first work on your database. This must consist of qualified prospects, carefully selected to ensure they are interested in your offer.

Expert articles

BtoB Marketing Database

In these unique times, your company’s activity is most likely slowing down and the prospecting work carried out by your sales teams is becoming complex. However, in all circumstances, it's still essential to feed the “sales pipeline”, to avoid a damaging slump.

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