Favorite creative of March 2023

Masterpiece | Coca-Cola brings famous works to life in a wildly creative ad

When you are an artist (but this also applies to other professions), it is sometimes difficult to always have inspiration to spare. But in its latest advertising campaign, Coca-Cola thinks it has got its hands on the ultimate remedy: its famous soda bottles. Imagined in collaboration with the Blitzworks agency, the advertisement entitled “Masterpieces” could not have been better named. Indeed, the director Henry Scholfield who is behind this little visual nugget has literally brought to life the most famous paintings in the world.

More specifically, we discover a young art student plagued by the syndrome of the blank page. In order to motivate the latter, the painting “Divine idyll” by the artist marcquois Aket steals the Coca-Cola bottle from the work of the same name produced by Andy Warhol in 1962. This moment then marks the beginning of a frantic race in which several paintings will help each other to bring said bottle to its recipient.  source Creapills

See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration.