With generative AI, Hollywood is knocking at your door
Barriers are falling. With GenAI, what was once reserved for creators, artists and advertisers is now accessible to everyone, everywhere, all the time.
In this new world where production ‘at scale’ is becoming commonplace, we believe it has never been more important to return to the fundamentals: the search for uniqueness, a deep understanding of brands, the power of concepts and the demands of artistic direction.
These principles, combined with a perfect mastery of GenAI tools (photo, video, sound) and the ability to support each company in their adoption, will be the key to success in 2026, for SMEs, mid-sized companies and large corporations alike.
With humility, lucidity and enthusiasm, it is time to unleash creativity.
Sébastien DE MILLEVILLE
Managing Director in charge of creative activities
