We always remember the cinema
We remember the films and the emotions they evoke. We remember the theatre where we first discovered this magical art form.
We also remember the trailers that draw us into a virtuous circle of discovery and curiosity: 75% of audiences remember the content of a trailer after the screening, compared to only 4% for a poster and 11% for a digital advertisement. A one-minute trailer, projected in high definition on a cinema screen, allows for genuine engagement with the audience and immersion in the world and atmosphere of the advert.
Today, we are constantly bombarded with micro-advertisements that are more or less targeted based on data gleaned from various websites. That’s why Marceau Media works with neighbourhood cinemas that have in-depth knowledge of their audiences to ensure that advertisements capture their attention.
Maxime DELPECH
Head of Administration
MARCEAU MEDIA
