Attention is Built
This week at the Stratégies Summit, I remembered a sentence from Karen Nelson-Field: attention is elastic. It fragments on scrollable platforms, but becomes active and lasting in immersive contexts.
I notice it every day: when the setting is right, with few distractions, a useful promise, the right moment, we obtain on average three complete views per contact and about thirty seconds of attention with DigiCab.
Measuring is not “spying.” It is anonymous facial coding, third-party analysis, repetition, and memorisation. But beyond the figures, I am convinced that attention is worth nothing without the human element: speaking to real interests, in the right place, at the right time. For me, effectiveness is not just a KPI. It is Attention × Context. Not a score, but an encounter.
